Sunday, December 6th, 2009
Years past saw Cabbage Patch Kids (adults will remember), Tickle Me Elmos (adults’ kids will remember), and other hot toys tempt the imagination and money of millions of people. This year is no different with Zhu Zhu pets, the electronic hamster that promises all of the fun without the mess, becoming the Toy of the Year. The toys were on people’s minds for a while, but as the chart shows, it wasn’t until early November that chatter volume broke through the noise and registered a blip in the Twitter stream. This blip reoccurred in the middle of November when the toys began to run out and consumers were attempting to find locations where they could still purchase the toy.
Despite the ups and downs in the volume of chatter, sentiment towards these toys has been near perfect reaching almost 100% positive every single week for a couple of months now. The low price-point is no doubt a major factor for their popularity in this economy. Notice, however, that just recently, sentiment has started to decline. This is likely the results of two factors.
- The toys have sold out nearly everywhere and consumers are expressing their dissatisfaction with being unable to purchase them.
- Concerns have just been raised that the toys may be recalled due to health issues.
We will be certain to track how sentiment changes as more is learned about whether there is a potential hazard. Stay tuned!