For the love of Vuvuzela!

Friday, June 18th, 2010

In the last few days, many people have been introduced to the musical instrument called the Vuvuzela. What do we really think of it? Let’s find out! We gathered more than 25 000 verbatims that mentioned the Vuvuzela from across the internet. Then, we conducted a content analysis to evaluate how people were talking about the instrument. Here are the results:

Based strictly on how people talk, the Vuvuzela is compared to a trumpet or french horn, and is much loved in South Africa. It is well-suited to someone wearing a jersey, drinking beer, and sitting in a  stadium.  No surprises there! So let’s get to the facts, jack!

• About 16% of people like it or love it, but about 20% of people find it annoying, offensive, irritating, and obnoxious.
• 12.4% of people like the sound while another 19% hate the sound. They talk about the noise, the blaring,  how deafening it is, and how it can wake the dead.
• When people talk about pride, 33% of them feel it is a great way to show their pride in their country but 10% think perhaps there is a better way to show your pride.
• In terms of health issues, 39% of people worry about how the instrument can be damaging to hearing. But, almost 2% of people are willing to forgo their hearing for a little bit of fun.

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Be sure to get your vuvuzela blackberry app. You can download it here!
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But who cares about all that negativity! Turn on the game!!

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