Monday, March 21st, 2011
Every country has their own brands and services. The thing about the internet though, is that we can read about services that are available in other countries. No matter whether the options are available to us, we can see who is being offered better, or worse, products than we are and demand those things where we live. This case study, in the telephone/television/internet space, illustrates consumer opinions towards several services, some of which are available only in Canada, only in the US, or in both countries. Let’s compare AT&T, Rogers, Comcast, T-mobile, and Virgin.
Justin Bieber vs. Katy Perry vs. Metallica: A social media research case study
Fail #1 Google, Fail #2 Superbowl Tibet, and Groupon Hangs in the Wings
Which pain relief medication for which pain? An SMR case study #MRX
Snickers Bars and Breakfast: A social media case study
Battle of the Burgers: Big Mac vs Whopper
Category conversition | Tags: Tags: #ngmr, annie pettit, att, case study, comcast, content analysis, conversition, focus groups, lovestats, market research, marketresearch, mrx, newmr, rogers, sentiment analysis, smr, social media analytics, social media marketing, social media monitoring, social media plan, social media research, social media strategy, surveys, t-mobile, tessie ting, tessietweets, text analysis, verizon,