Tiger Crashes and Burns

Wednesday, December 2nd, 2009

Well, not literally, but Tiger Woods did crash his car and he is getting burned! But what do real folks think of the whole situation? The volume of tweets related to Tiger had been relatively low prior to November 27 at which time it registered a 9000% increase. Even now, several days later, the spike remains, though only about 4000% higher. If that’s not statistically significant, we don’t know what is!

Sentiment showed a similar significant change as a result of the incident. Sentiment was hovering around 100% positive until November 27 at which point it suddenly dropped when people learned about the accident and became concerned for his well-being. Now, instead of nearly 100% approval, Tiger is dealing with an approval rating of about 60%. And that’s a big drop for someone whose income depends on consumer approval.

But as we all know now, it wasn’t simply his well-being that peaked our interest and kept us going. On day 1 after the incident, 92% of the chatter was focused on the car crash or accident. This quickly transitioned, however, such that by day 4, just 43% of tweets were about the car crash and 57% were about a supposed extramarital affair, perhaps the transgression that Tiger today announced he was regretful for. One can only wonder how will this impact his marketability.

The lighter side of this whole incident though, is that the drama brought us a fantastic set of new jokes. Here are just a few of our favorites. Enjoy!

• Police say Tiger Woods injuries are not serious, however he is feeling a little under par

• Maybe Tiger Woods should change his name to ‘Cheetah’ Woods

• What’s the difference between a Titleist and a Cadillac?? Tiger Woods can drive a Titleist 400 yards without hitting a tree

• What’s the difference between a car and a golf ball? Tiger Woods can drive a ball 400 yards.

• Tiger Woods is so rich that he owns lots of expensive cars. Now he has a hole in one.

• Hollywood is making a film based on this incident: Crouching Tiger, Hidden Hydrant

Come See Us at TWRTCON and 140

Sunday, October 18th, 2009

tweetfeel/biz is ready to leave the nest and we’re ready to announce it at two upcoming conferences.

First off is TWTRCON in DC on October 22 where we are a sponsor and will be running demos of tweetfeel/biz. Then, on October 27, we will be at the 140 conference in LA also sponsoring and running demos for attendees. Both Jean and Tessie will be there signing autographs as well so be sure to stop at our booth! They’d also love to give you a personal demonstration of how you can use tweetfeel/biz to help your business. See you there!

TweetFeel: What’s the Twitter feeling?

Friday, July 10th, 2009

We’ve been dying to share with you our great new app called tweetfeel. This new application scours Twitter for Tweets about brands of your choice and shows you how positively or negatively Twitter users feel about it. Whether it’s Dell or Poptarts or Madonna, we’ll show you a sample of recent tweets as well as an overall rating for the brand. It’s a quick way to get a feel for what people are thinking!

tweetfeel uses an algorithm that is more complicated than simply counting happy faces and sad faces. Because only a small sample of people use emoticons , apps doing it that way miss out on the majority of people who talk about brands using words. This means that tweetfeel produces results that are more accurate than other applications doing a similar thing

At the time of this post, Twitter tweets were 63% positive, Dell tweets were 53% negative, and Poptart tweets were 92% positive. Try out your favorite brands to see how they rank!

Follow tweetfeeldotcom on Twitter and we’ll share some results with you every day.

Three Days in the Life..

Thursday, June 18th, 2009

… of Conversition.

It’s been a busy few days! Jean flew in for three days of back to back Conversessions. We love it when she comes because it means an extra-large dose of passion, a tasty lunch on the house, and some animated gut-busting stories. My suggestion – Ask her about The Family Feud!

Once our US sales executive arrived as well, we settled in for the three day Conversession. Our main goal? evolisten. Oh, the things you can accomplish when you stick to the schedule! We reviewed and revised the project plans. We evaluated which verticals we were interested in, which ones we had contacts for, and which ones would be perfect to take advantage of our product. We worked through a huge array of business rules for our product and agreed on the top priorities. We went over our initial marketing plans and flushed them out in more detail. (Twitter is there if you’re curious.) We talked with Trademark lawyers to safe guard our brand names. Our accountant also dropped by to organize all things financial. We know it was a successful conversession because we left behind about 37 candy wrappers!

And at the end of it all, we took just a few more minutes at the computers before going home. And one last look at Jeremy’s wild shoes.