Conversition Launches Enhanced Twitter Sentiment Product as tweetfeel/biz

Wednesday, November 4th, 2009

Conversition Strategies announces the launch of www.tweetfeel.com/biz, a subscription based service site that lets companies track the sentiment and content of Twitter chatter with accuracy and specificity.

Toronto, November 4, 2009: CONVERSITION releases www.tweetfeel.com/biz, a subscription service website that allows users to monitor the feelings Twitter users express towards products, companies, and other popular topics such as celebrities and movies. This new offering builds on the success of the free consumer version, and includes an increased focus on accuracy and comprehensiveness.

Tweetfeel.com/biz incorporates traditional research methodologies to ensure that the entire process of measuring and reporting sentiment is as valid and reliable as possible. After users specify the relevant search terms and keywords, www.tweetfeel.com/biz immediately begins to gather tweets in real-time. www.tweetfeel.com/biz then uses a multitude of complex algorithms to evaluate tweets in terms of both positive and negative sentiment.

Unique features available in www.tweetfeel.com/biz include the ability to create very specific and accurate search terms by specifying terms that must be searched and terms that must not be searched. Users can also build customized stories to monitor exactly how people are talking about each search term. These stories, or themes, allow users to identify the most popular and least popular topics, thereby permitting actionable insights to occur. Charts and graphs allow users to easily monitor changes in brand sentiment over time.

Tessie Ting explains, “Sentiment analysis is a difficult process in itself, but by developing a very comprehensive set of algorithms, and relying on our knowledge of valid research practices, www.tweetfeel.com/biz demonstrates a level of validity that makes brand tracking of Twitter data highly reliable and very simple.”

“This industry is no longer just about sentiment,” says Jean Davis. “It’s about understanding why people have positive or negative feelings towards something. Understanding the story behind the emotions turns raw data into useful data.”

For a personalized demonstration of www.tweetfeel.com/biz, please contact Jean Davis.

www.tweetfeel.com/biz offers subscriptions for individual or small business users as well as enterprise pricing.

About Conversition Strategies:

Conversition Strategies is a marketing research firm that listens to consumers by applying scientific research principles to the collection and analysis of online social data. Our strength lies in combining the expertise of respected market researchers with that of social media mavens. Our services are complementary to traditional market research methodologies and help you gain a more holistic view of how people engage in conversation regarding your product, service or brand.

For more information please feel free to contact:

Jeremy Chaput | jeremy@conversition.com | 647.998.3854

Jean Davis |  jean@conversition.com | 631.838.6460

http://www.conversition.com | http://www.tweeteel.com/biz | RESEARCH EVOLVED

TweetFeel: What’s the Twitter feeling?

Friday, July 10th, 2009

We’ve been dying to share with you our great new app called tweetfeel. This new application scours Twitter for Tweets about brands of your choice and shows you how positively or negatively Twitter users feel about it. Whether it’s Dell or Poptarts or Madonna, we’ll show you a sample of recent tweets as well as an overall rating for the brand. It’s a quick way to get a feel for what people are thinking!

tweetfeel uses an algorithm that is more complicated than simply counting happy faces and sad faces. Because only a small sample of people use emoticons , apps doing it that way miss out on the majority of people who talk about brands using words. This means that tweetfeel produces results that are more accurate than other applications doing a similar thing

At the time of this post, Twitter tweets were 63% positive, Dell tweets were 53% negative, and Poptart tweets were 92% positive. Try out your favorite brands to see how they rank!

Follow tweetfeeldotcom on Twitter and we’ll share some results with you every day.