It’s Friday, Friday, Friday, Friday today which means you’re deciding what to do this weekend. Why not check out Thor, the action movie with Natalie Portman. But first, make sure it’s a movie you’ll like and a fast, free, and fun way to do that is by checking it out on TweetFeel first.

Just type the name of the movie in the search box and watch as Twitter opinions appear, get scored, and contribute to the overall movie rating.  While you’re there, you might as well check out how Obama and the iPad are doing too! Happy Friday!

Tomorrow marks the first ever Market Research Twitterversity, conceived of and hosted by the very talented Kathyryn Korostoff of Research Rockstar. Be sure to follow the #MRXU hashtag on Twitter all day long to listen and learn from Kathryn.

Kathryn has also invited a number of prominent researchers to join in as visiting professors, including our own Annie Pettit, @LoveStats. Check out who the other professors are here.

We hope you’ll join in tomorrow with lots of questions and comments!

Related Posts:

Free market research training via twitter
Research Rockstar’s Market Research University

Tis the time of year to gaze back on what has transpired and look forward to what is yet to transpire.

In 2010, listening really took hold. Brands finally had the chance, and perhaps the dollars as well, to take the time to listen to their online consumers outside of the framework of questionnaires or focus groups or interviews. It was the year to go online and become a part of the social network. What exactly does social media data look like? Who is participating in social media conversations? How can social media data help me do a better job of meeting my consumer’s needs? 2010 was the year of identifying “influencers,” posting jobs with titles like “Chief of Listening,” and most of all, simply “listening.”

nasirkhan from morguefile

2011 will, of course, continue to see much growth in the online listening space, but with one major differentiator. Instead of  listening, instead of wondering and looking and learning, 2011 will be the year that brands realize that listening is not always sufficient. Listening can create learning but it’s strength does not lie in creating create organized and actionable learning. Research, on the other hand, provides answers to specific questions, discovers new problems, and supplies unique answers. Research creates valid, reliable, and generalizable solutions. 2011 will be the year of words like “valid,” “reliable,” and “Chief of Research.”

2011 will be the year where we’re ready to turn listening into research and use every method at our disposal to learn about our consumers’ needs. It will be the year where surveys and social media research work together. Where focus groups and social media research work together. Where mobile surveys and social media research work together.

Just wait. You’ll see.

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Related links
Social media monitoring vs social media research: Can you see the difference?
The Conversition Hierarchy of Social Media Insight
How important is sampling? Well, how important is gay marriage?

For Immediate Release

New York, NY, July 23, 2010 – Conversition Strategies, the developer of social media research product evolisten™ and www.tweetfeel.com, has launched EvoPlay, a social media exploration tool for consumers.

Unlike evolisten™ which has been specifically designed for researchers, and tweetfeel which has been designed for  instant twitter analysis, EvoPlay is a free tool that consumers and brands alike can use to visualize sentiment across the entire internet space. Based on the most topical brands, the tool presents sentiment and conversation topics and provides a taste of social media research in a fun way. Sentiment can be displayed over limited time period allowing consumers to see brands rise and fall as marketing campaigns succeed and fail.

“The scientific principles of social media research can be intimidating, but this tool helps people see it in a more basic form by creating an engaging experience,” states Tessie Ting, co-founder of Conversition.  Jean Davis says, “This new tool will allow people to get inside the data and really experience what social media research is all about. Not just Twitter, not just Facebook, but the entire internet space.”

About Conversition Strategies:

Conversition Strategies is a boutique online market research firm based in the US (Conversition Strategies Limited) and Canada (Conversition Strategies Incorporated).  Conversition listens to consumers by applying scientific principles to the collection and analysis of social media data. Its strength lies in combining the expertise of globally respected market researchers with social media mavens.

For more information, please contact:

Jean Davis
Conversition | By researchers, For researchers

Do you like TweetFeel Jessie? We certainly do which is why we had him printed on a bunch of t-shirts. And, we’d love to give some of those t-shirts to you! How is that possible you ask? Well, here are the rules.

1) You must be a registered attendee at either MRIA Toronto 2010 or MRA Boston 2010.
2) You must attend the entire social media research presentation given by Conversition’s Annie Pettit (@LoveStats).
3) You must be one of the first five people to give Annie your business card when you ask a legitimate SMR question after her presentation. Annie will decide if your question is legit! You must provide the business card quietly and with NO session disruptions. Any disruption and the game will end.

Let’s just see how this social media thing works!

See you in Toronto and Boston!

We are delighted to have Francois join the Conversition team today! Francois is our newest developer and we look forward to all the interesting new ideas he will bring to our team.

He’s a fan of google and comics so we can already tell he’ll fit in great.

He’s also teaching us french internet lingo. This means “till we meet again.”

@++

Tweeple have been loving tweetfeel and if you’re a programmer, we have a treat for you! The tweetfeel team has been hard at work developing a Tweetfeel API so that you can capture twitter sentiment and present it in any way you wish. The Tweetfeel API is now listed on ProgrammableWeb.

➔ Want to create your own desktop sentiment meter? Send your search term to the tweetfeel API, gather the most recent sentiment scores, and display the results on your website in a meter you developed yourself.

➔ Want to track a brand over time? Send your search term to the tweetfeel API, gather sentiment scores with the timestamp, and plot the results in your own chart.

➔ Want to track your competitors? Send their search term to the tweetfeel API, gather sentiment scores with the timestamp, and plot the results in your chart.

Your options are unlimited and bounded only by your imagination. Even better, you can access the API for free! Sign up for the tweetfeel API on WebServius. It’s available now.

In the 24 hours that elapsed after Steve Jobs made the iPad announcement, we collected almost half a million tweets about the iPad. Using TweetFeel’s proprietary sentiment engine, we scored a sample of about 40,000 tweets. Then, we dove right in to take a much closer look at a subset. Here’s what we discovered.

Overall sentiment sat at around 60% positive. Generally, people have positive opinions about the iPad.  But, among the 40% of tweets that didn’t talk about the iPad in a positive light, the majority of tweets were related to the name and it’s associated feminine hygiene references. In addition, people felt that the lack of Flash, multi-tasking, and a camera were huge drawbacks. The most common negative opinion was that the iPad is just a big huge iPhone – so what!

On the other hand, the positive tweets mostly reflected generic comments such as “It’s awesome” and  “I want one”.  In other words, people don’t really know what it is or what it does, but boy do they ever want one.

In 2001, the iPod kind of got the same kind of chatter so only time will tell now!

New York, NY, January 25, 2010 – Conversition Strategies, the developer of social media research product evolisten™ and www.tweetfeel.com, has appointed Annie Pettit, PhD, as its new Chief Research Officer.

With over 15 years of market research experience, Pettit was previously the VP of Online Panel Analytics at Ipsos Interactive Services, as well as a private consultant in the area of research analytics. She holds a PhD in Experimental Psychology, was previously licensed as an Industrial/Organizational Psychologist, and has specialized in the area of online survey data quality. Pettit is also known under the LoveStats moniker as an avid market research blogger (www.anniepettit.com) and tweeter (@LoveStats).

“We are so pleased to have Annie join Conversition as our CRO,” states Tessie Ting, co-founder of Conversition. “As the architect behind the iPi4 multi-stage survey data quality process at Ipsos, she demonstrated a level of industry knowledge and research expertise that our clients will appreciate. Her skills will ensure that our research products continue to reflect the highest degree of rigor.”

About Conversition Strategies:

Conversition Strategies is a boutique online market research firm based in the US (Conversition Strategies Limited) and Canada (Conversition Strategies Incorporated).  Conversition listens to consumers by applying scientific principles to the collection and analysis of social media data. Its strength lies in combining the expertise of globally respected market researchers with social media mavens.

For more information please feel free to contact:

Jeremy Chaput
jeremy@conversition.com
647.998.3854