Conversition Strategies launches EvoPlay, a consumer friendly social media exploration tool

Friday, July 23rd, 2010

For Immediate Release

New York, NY, July 23, 2010 – Conversition Strategies, the developer of social media research product evolisten™ and www.tweetfeel.com, has launched EvoPlay, a social media exploration tool for consumers.

Unlike evolisten™ which has been specifically designed for researchers, and tweetfeel which has been designed for  instant twitter analysis, EvoPlay is a free tool that consumers and brands alike can use to visualize sentiment across the entire internet space. Based on the most topical brands, the tool presents sentiment and conversation topics and provides a taste of social media research in a fun way. Sentiment can be displayed over limited time period allowing consumers to see brands rise and fall as marketing campaigns succeed and fail.

“The scientific principles of social media research can be intimidating, but this tool helps people see it in a more basic form by creating an engaging experience,” states Tessie Ting, co-founder of Conversition.  Jean Davis says, “This new tool will allow people to get inside the data and really experience what social media research is all about. Not just Twitter, not just Facebook, but the entire internet space.”

About Conversition Strategies:

Conversition Strategies is a boutique online market research firm based in the US (Conversition Strategies Limited) and Canada (Conversition Strategies Incorporated).  Conversition listens to consumers by applying scientific principles to the collection and analysis of social media data. Its strength lies in combining the expertise of globally respected market researchers with social media mavens.

For more information, please contact:

Jean Davis
Conversition | By researchers, For researchers

Tweetfeel and MatterMeter T-Shirt Giveaways!

Tuesday, May 25th, 2010

Do you like TweetFeel Jessie? We certainly do which is why we had him printed on a bunch of t-shirts. And, we’d love to give some of those t-shirts to you! How is that possible you ask? Well, here are the rules.

1) You must be a registered attendee at either MRIA Toronto 2010 or MRA Boston 2010.
2) You must attend the entire social media research presentation given by Conversition’s Annie Pettit (@LoveStats).
3) You must be one of the first five people to give Annie your business card when you ask a legitimate SMR question after her presentation. Annie will decide if your question is legit! You must provide the business card quietly and with NO session disruptions. Any disruption and the game will end.

Let’s just see how this social media thing works!

See you in Toronto and Boston!

Welcome Francois!

Tuesday, March 23rd, 2010

We are delighted to have Francois join the Conversition team today! Francois is our newest developer and we look forward to all the interesting new ideas he will bring to our team.

He’s a fan of google and comics so we can already tell he’ll fit in great.

He’s also teaching us french internet lingo. This means “till we meet again.”

@++

Like Tweetfeel? Try our new API!

Thursday, March 18th, 2010

Tweeple have been loving tweetfeel and if you’re a programmer, we have a treat for you! The tweetfeel team has been hard at work developing a Tweetfeel API so that you can capture twitter sentiment and present it in any way you wish. The Tweetfeel API is now listed on ProgrammableWeb.

➔ Want to create your own desktop sentiment meter? Send your search term to the tweetfeel API, gather the most recent sentiment scores, and display the results on your website in a meter you developed yourself.

➔ Want to track a brand over time? Send your search term to the tweetfeel API, gather sentiment scores with the timestamp, and plot the results in your own chart.

➔ Want to track your competitors? Send their search term to the tweetfeel API, gather sentiment scores with the timestamp, and plot the results in your chart.

Your options are unlimited and bounded only by your imagination. Even better, you can access the API for free! Sign up for the tweetfeel API on WebServius. It’s available now.

The iPad Story

Monday, February 1st, 2010

In the 24 hours that elapsed after Steve Jobs made the iPad announcement, we collected almost half a million tweets about the iPad. Using TweetFeel’s proprietary sentiment engine, we scored a sample of about 40,000 tweets. Then, we dove right in to take a much closer look at a subset. Here’s what we discovered.

Overall sentiment sat at around 60% positive. Generally, people have positive opinions about the iPad.  But, among the 40% of tweets that didn’t talk about the iPad in a positive light, the majority of tweets were related to the name and it’s associated feminine hygiene references. In addition, people felt that the lack of Flash, multi-tasking, and a camera were huge drawbacks. The most common negative opinion was that the iPad is just a big huge iPhone – so what!

On the other hand, the positive tweets mostly reflected generic comments such as “It’s awesome” and  “I want one”.  In other words, people don’t really know what it is or what it does, but boy do they ever want one.

In 2001, the iPod kind of got the same kind of chatter so only time will tell now!

Conversition Strategies appoints Annie Pettit, PhD, as new Chief Research Officer

Monday, January 25th, 2010

New York, NY, January 25, 2010 – Conversition Strategies, the developer of social media research product evolisten™ and www.tweetfeel.com, has appointed Annie Pettit, PhD, as its new Chief Research Officer.

With over 15 years of market research experience, Pettit was previously the VP of Online Panel Analytics at Ipsos Interactive Services, as well as a private consultant in the area of research analytics. She holds a PhD in Experimental Psychology, was previously licensed as an Industrial/Organizational Psychologist, and has specialized in the area of online survey data quality. Pettit is also known under the LoveStats moniker as an avid market research blogger (www.anniepettit.com) and tweeter (@LoveStats).

“We are so pleased to have Annie join Conversition as our CRO,” states Tessie Ting, co-founder of Conversition. “As the architect behind the iPi4 multi-stage survey data quality process at Ipsos, she demonstrated a level of industry knowledge and research expertise that our clients will appreciate. Her skills will ensure that our research products continue to reflect the highest degree of rigor.”

About Conversition Strategies:

Conversition Strategies is a boutique online market research firm based in the US (Conversition Strategies Limited) and Canada (Conversition Strategies Incorporated).  Conversition listens to consumers by applying scientific principles to the collection and analysis of social media data. Its strength lies in combining the expertise of globally respected market researchers with social media mavens.

For more information please feel free to contact:

Jeremy Chaput
jeremy@conversition.com
647.998.3854

Is MTV’s Jersey Shore a Terrific Trainwreck?

Thursday, December 10th, 2009

Jersey Shore is a new show focusing on a subculture that rarely takes the limelight on television, one populated by extreme personalities who call themselves guidos and guidettes. It has received a lot of heat for being offensive and racist towards Italian people. Some sponsors, such as Dominos Pizza and American Family Insurance, have pulled their ads from the show because of the controversy. In fact, UNICO National protested the show but this did not have an effect. On the other hand, some companies such as BeenVerified.com, a background checking service, have decided that Jersey Shore does in fact represent their brand and have  since become sponsors.

What do tweeple think of all of this? As the blue line in the chart below shows, the volume of chatter has steadily increased since the show previewed on television. Given the controversy surrounding this show, the volume of chatter will no doubt continue to increase.

What is particularly interesting is the sentiment trend. For the week before the show premiered, tweeple shared a range of opinions about the show resulting in fewer than 50% of opinions being positive. However, most recently, and after the show has aired, sentiment drastically increased and currently sits at more than 80% positive. It seems that the initial fears of racism were outweighed by the many people who seem to enjoy the peculiarities of the characters portrayed on the show. Time will tell how other sponsors react as the show increases its audience base, and more people are exposed to the controversy.

Zhu Zhus Zip Away

Sunday, December 6th, 2009

Years past saw Cabbage Patch Kids (adults will remember), Tickle Me Elmos (adults’ kids will remember), and other hot toys tempt the imagination and money of millions of people. This year is no different with Zhu Zhu pets, the electronic hamster that promises all of the fun without the mess, becoming the Toy of the Year. The toys were on people’s minds for a while, but as the chart shows, it wasn’t until early November that chatter volume broke through the noise and registered a blip in the Twitter stream. This blip reoccurred in the middle of November when the toys began to run out and consumers were attempting to find locations where they could still purchase the toy.

Despite the ups and downs in the volume of chatter, sentiment towards these toys has been near perfect reaching almost 100% positive every single week for a couple of months now. The low price-point is no doubt a major factor for their popularity in this economy. Notice, however, that just recently, sentiment has started to decline. This is likely the results of two factors.

1. The toys have sold out nearly everywhere and consumers are expressing their dissatisfaction with being unable to purchase them.
2. Concerns have just been raised that the toys may be recalled due to health issues.

We will be certain to track how sentiment changes as more is learned about whether there is a potential hazard. Stay tuned!

Obama’s War in Afghanistan

Friday, December 4th, 2009

The war in Afghanistan is being called Barack Obama’s Vietnam, with many ups and downs over the last couple of months. We took a look at what tweeple were saying when they referenced both Obama and the war in Afghanistan. The chart reveals a few interesting things.

1. Over the last three months, positive sentiments towards Obama and the war have been increasing. This suggests that people who are chatting on Twitter are feeling more positive about how he is dealing with this crisis.
2. A large blip in chatter volume occurred at the end of September and the start of October when controversy erupted over whether Obama should take a trip to Denmark to support the Chicago Olympic bid. Clearly, the fact that something as trivial as sports was getting more attention than something as serious as a war caused outrage for many, particularly when the Chicago bid failed.
3. The recent announcement that Obama would be sending thousands more troops into Afghanistan created another increase in volume accompanied by a decrease in satisfaction. Both pro and anti-war tweeple could express both outrage and approval with the combined message of sending additional troops and giving a timeframe for ending the war.

Even when the discussion is specifically focused on Afghanistan, other countries remain top of mind. Iraq leads the list representing 34% of discussions about other countries, and this is obviously because of the war occurring there. Pakistan follows with 25% of the mentions particularly in relation to stability of the region. In contrast, Vietnam has the third largest share of conversation with 16% due mostly to discussions about whether Afghanistan is “Obama’s Vietnam.”

Obama is dealing with far more issues than just the war in Afghanistan, each of which is just as serious. So stay tuned as TweetFeel continues to track the sentiment of tweeple about Obama’s performance.

Tiger Crashes and Burns

Wednesday, December 2nd, 2009

Well, not literally, but Tiger Woods did crash his car and he is getting burned! But what do real folks think of the whole situation? The volume of tweets related to Tiger had been relatively low prior to November 27 at which time it registered a 9000% increase. Even now, several days later, the spike remains, though only about 4000% higher. If that’s not statistically significant, we don’t know what is!

Sentiment showed a similar significant change as a result of the incident. Sentiment was hovering around 100% positive until November 27 at which point it suddenly dropped when people learned about the accident and became concerned for his well-being. Now, instead of nearly 100% approval, Tiger is dealing with an approval rating of about 60%. And that’s a big drop for someone whose income depends on consumer approval.

But as we all know now, it wasn’t simply his well-being that peaked our interest and kept us going. On day 1 after the incident, 92% of the chatter was focused on the car crash or accident. This quickly transitioned, however, such that by day 4, just 43% of tweets were about the car crash and 57% were about a supposed extramarital affair, perhaps the transgression that Tiger today announced he was regretful for. One can only wonder how will this impact his marketability.

The lighter side of this whole incident though, is that the drama brought us a fantastic set of new jokes. Here are just a few of our favorites. Enjoy!

• Police say Tiger Woods injuries are not serious, however he is feeling a little under par

• Maybe Tiger Woods should change his name to ‘Cheetah’ Woods

• What’s the difference between a Titleist and a Cadillac?? Tiger Woods can drive a Titleist 400 yards without hitting a tree

• What’s the difference between a car and a golf ball? Tiger Woods can drive a ball 400 yards.

• Tiger Woods is so rich that he owns lots of expensive cars. Now he has a hole in one.

• Hollywood is making a film based on this incident: Crouching Tiger, Hidden Hydrant