Thursday, December 10th, 2009
Jersey Shore is a new show focusing on a subculture that rarely takes the limelight on television, one populated by extreme personalities who call themselves guidos and guidettes. It has received a lot of heat for being offensive and racist towards Italian people. Some sponsors, such as Dominos Pizza and American Family Insurance, have pulled their ads from the show because of the controversy. In fact, UNICO National protested the show but this did not have an effect. On the other hand, some companies such as BeenVerified.com, a background checking service, have decided that Jersey Shore does in fact represent their brand and have since become sponsors.
What do tweeple think of all of this? As the blue line in the chart below shows, the volume of chatter has steadily increased since the show previewed on television. Given the controversy surrounding this show, the volume of chatter will no doubt continue to increase.
What is particularly interesting is the sentiment trend. For the week before the show premiered, tweeple shared a range of opinions about the show resulting in fewer than 50% of opinions being positive. However, most recently, and after the show has aired, sentiment drastically increased and currently sits at more than 80% positive. It seems that the initial fears of racism were outweighed by the many people who seem to enjoy the peculiarities of the characters portrayed on the show. Time will tell how other sponsors react as the show increases its audience base, and more people are exposed to the controversy.