H8ers! <3ers! Isn’t social media just full of people who have radical opinions? It’s been a while since we first shared information about the distribution of opinions/sentiment in social media so we thought it was about time we conducted our little experiment again.

For six different sets of data, we gathered hundreds of thousands of sentiment scores and prepared frequency distributions of the results. As you can see below, some brands have more positive (A, B) sentiment while others have more negative (C, E, F) sentiment. You can also see that some brands have more flat (E) or peeked (C) distributions, or longer tails (A, B). No matter which particular feature of a brand’s chart interests you, it is clear that all of the distributions are reasonably normal, they are generally bell shaped.

So is social media full of haters and lovers? Most definitely not. Most social media data consists of lots of moderate like and dislike, plus a healthy representation of haters and lovers. Now the only puzzle is determining which of these charts reflects the sentiment of 1) autism, 2) Lady Gaga, 3) Obama, 4) Steve Jobs, 5) Toyota, and 6) Walmart.

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Related links
Are Only Crazy People Commenting About Brands in Social Media?
Article in the Vue: Words I’ll Live to Regret
Cell + Survey + SMR: A Social Media Mashup #MRIA2011 #MRA_AC #MRX
There is no question but the research validity question

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H8ers! <3ers! Isn’t social media just full of people who have radical opinions? It’s been a while since we first shared information about the distribution of opinions/sentiment in social media so we thought it was about time we conducted our little experiment again.

For six different sets of data, we gathered hundreds of thousands of sentiment scores and prepared frequency distributions of the results. As you can see below, some brands have more positive (A, B) sentiment while others have more negative (C, E, F) sentiment. You can also see that some brands have more flat (E) or peeked (C) distributions, or longer tails (A, B). No matter which particular feature of a brand’s chart interests you, it is clear that all of the distributions are reasonably normal, they are generally bell shaped.

So is social media full of haters and lovers? Most definitely not. Most social media data consists of lots of moderate like and dislike, plus a healthy representation of haters and lovers. Now the only puzzle is determining which of these charts reflects the sentiment of 1) autism, 2) Lady Gaga, 3) Obama, 4) Steve Jobs, 5) Toyota, and 6) Walmart.

.
.
Related links
Are Only Crazy People Commenting About Brands in Social Media?
Article in the Vue: Words I’ll Live to Regret
Cell + Survey + SMR: A Social Media Mashup #MRIA2011 #MRA_AC #MRX
There is no question but the research validity question

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After enjoying months of fairly stable consumer satisfaction, Toyota took their turn in the media with a massive recall due to potentially sticky brakes. We’ve gathered thousands of verbatims from across the internet to evaluate consumer opinions of the situation.

The chart below demonstrates the relative stability of emotions for Toyota since November 2009. Then, in mid-September, just as safety issues were being recognized, consumer sentiment towards Toyota took a nose-dive while the volume of chatter about vehicle safety burst out of nowhere.

How will this affect the Toyota brand? Well, 13.5% of people talking about trust issues still have faith in Toyota while another 12.4% do not trust Toyota. That puts a solid 74.2% into the neutral category, ready to be swayed. Can Toyota pull off a brilliant PR campaign? Will the dealers and repair shops have a good relationship with Toyota and pass that on to clients? The next couple of weeks will tell.