#iSad

Thursday, October 6th, 2011

Millions of people, millions of messages, one common feeling about the passing of Steve Jobs.

Social Media Sentiment: H8ers and

Monday, August 15th, 2011

H8ers! <3ers! Isn’t social media just full of people who have radical opinions? It’s been a while since we first shared information about the distribution of opinions/sentiment in social media so we thought it was about time we conducted our little experiment again.

For six different sets of data, we gathered hundreds of thousands of sentiment scores and prepared frequency distributions of the results. As you can see below, some brands have more positive (A, B) sentiment while others have more negative (C, E, F) sentiment. You can also see that some brands have more flat (E) or peeked (C) distributions, or longer tails (A, B). No matter which particular feature of a brand’s chart interests you, it is clear that all of the distributions are reasonably normal, they are generally bell shaped.

So is social media full of haters and lovers? Most definitely not. Most social media data consists of lots of moderate like and dislike, plus a healthy representation of haters and lovers. Now the only puzzle is determining which of these charts reflects the sentiment of 1) autism, 2) Lady Gaga, 3) Obama, 4) Steve Jobs, 5) Toyota, and 6) Walmart.

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Related links
Are Only Crazy People Commenting About Brands in Social Media?
Article in the Vue: Words I’ll Live to Regret
Cell + Survey + SMR: A Social Media Mashup #MRIA2011 #MRA_AC #MRX
There is no question but the research validity question

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Social Media Sentiment: H8ers and <3ers

Friday, July 8th, 2011

H8ers! <3ers! Isn’t social media just full of people who have radical opinions? It’s been a while since we first shared information about the distribution of opinions/sentiment in social media so we thought it was about time we conducted our little experiment again.

For six different sets of data, we gathered hundreds of thousands of sentiment scores and prepared frequency distributions of the results. As you can see below, some brands have more positive (A, B) sentiment while others have more negative (C, E, F) sentiment. You can also see that some brands have more flat (E) or peeked (C) distributions, or longer tails (A, B). No matter which particular feature of a brand’s chart interests you, it is clear that all of the distributions are reasonably normal, they are generally bell shaped.

So is social media full of haters and lovers? Most definitely not. Most social media data consists of lots of moderate like and dislike, plus a healthy representation of haters and lovers. Now the only puzzle is determining which of these charts reflects the sentiment of 1) autism, 2) Lady Gaga, 3) Obama, 4) Steve Jobs, 5) Toyota, and 6) Walmart.

.
.
Related links
Are Only Crazy People Commenting About Brands in Social Media?
Article in the Vue: Words I’ll Live to Regret
Cell + Survey + SMR: A Social Media Mashup #MRIA2011 #MRA_AC #MRX
There is no question but the research validity question

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The iPad Story

Monday, February 1st, 2010

In the 24 hours that elapsed after Steve Jobs made the iPad announcement, we collected almost half a million tweets about the iPad. Using TweetFeel’s proprietary sentiment engine, we scored a sample of about 40,000 tweets. Then, we dove right in to take a much closer look at a subset. Here’s what we discovered.

Overall sentiment sat at around 60% positive. Generally, people have positive opinions about the iPad.  But, among the 40% of tweets that didn’t talk about the iPad in a positive light, the majority of tweets were related to the name and it’s associated feminine hygiene references. In addition, people felt that the lack of Flash, multi-tasking, and a camera were huge drawbacks. The most common negative opinion was that the iPad is just a big huge iPhone – so what!

On the other hand, the positive tweets mostly reflected generic comments such as “It’s awesome” and  “I want one”.  In other words, people don’t really know what it is or what it does, but boy do they ever want one.

In 2001, the iPod kind of got the same kind of chatter so only time will tell now!