Posts Tagged ‘sony’

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Trading the Smell of a New Book for the Tech of an E-Book

Monday, February 1st, 2010

Just the thought of books brings to mind the sound of cracking the spine and the smell of fresh pages. The Sony Reader, the Kindle, the Nook, and now the iPad are threatening to kill, or at least decimate, that fresh new book smell.

We selected a representative sample of more than 10 000 opinions related to regular softcover/hardcover books and compared them to opinions related to ebooks. The good thing is that, for the most part, people don’t hate books. In either case, less than 4% of opinions showed a general dislike for books or ebooks.

On the other end of the scale, ebooks are winning the debate. Compared to 21% of opinions generating a positive opinion of regular books, almost 35% of opinions generated a positive opinion of ebooks. Of course, that leaves a lot of people in the neutral or indifferent zone, though 14% more people are indifferent about regular books compared to ebooks.

Why are ebooks winning? Even though regular books receive more positive recommendations, ebooks are seen as innovative, stylish, and sexy. People just want to try out the new technology.

As one person so elegantly stated, “The best books are serious investments, pleasing not only the mind, but also the eyes and the hands: with beautiful colorful covers, white, crisp-smelling pages, and dark, striking, elegant fonts.”

I hope ebooks look nice on the shelf.

What’s the Apple Tablet Good For?

Tuesday, January 19th, 2010


Though there is still no product on the shelf, the Apple Tablet has been a topic of discussion in social media for more than six months. Speculation has been wild but folks have come to various conclusions about what this product will be useful for.

This chart, called a radar chart or spider chart, shows the level of sentiment expressed towards the Apple Tablet for seven possible uses. Points close to the center of the chart show dissatisfaction with the use while points close to the outside of the chart show satisfaction with the use.

For example, the point on the cellphone line is very close to the center of the chart which means people do not feel the tablet is very well suited as a cellphone.  Obviously, the size of the tablet makes it a complete no-go in the cellphone industry but given the amount of iPhone love out there, people have generated chatter in this area.

In the middle of the pack, seen as moderately interesting uses of the tablet are cameras and televisions. Again, given the multiple capabilities of the iPhone, it would be pointless for Apple to create a new product that didn’t also have multiple capabilities. Watching videos and taking photos are seen as natural inclusions.

More importantly, though, is which uses generate the most favorable mentions. At the top of this list is the e-reader with the point that is closest to the outside of the chart. Those chatting about the Apple Tablet see it as a definite contender for ereaders, including the Sony Reader and Kindle. Next in line to be seen as possible uses of the tablet are laptops and computers, no surprise there.

We’re waiting Apple. Let’s see what you’ve got.

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