Monday, June 27th, 2011
We know who uses social media to comment about brands. They are crazy people who have nothing better to do with their time. Really? Is this still true?
We recently conducted an online survey (based on the e-Rewards survey panel) to determine who participates in social media. We talked to a census representative sample of 1000 Americans and 1000 Canadians and asked people about their social media usage.
Specifically, we asked them “Over the last month or so, have you written any comments or questions about a brand or company in social media?” I’m sure a lot of survey gurus will have fun pointing out alternate wordings of that question which would have generated far more accurate and precise results, but let’s take the answers for what they are: An indication of who is using social media to talk about brands.
22%. Let that number sink in.
.
22% of people have knowingly written something about a brand in the social media space. Add to that even more people who don’t realize they occasionally chat about brands and we’re working with a lot of people. It’s not just men, it’s not just educated people, it’s not just people with kids, it’s not just employed people. The only demographic that skews a bit away from average are older folks, but even a good percentage of them share their voices online.
So what kinds of people comment about brands in the social media space? All kinds of people.
.
.
Related links
Social media monitoring vs social media research: Can you see the difference?
The Conversition Hierarchy of Social Media Insight
Observational Research – The Original Research Method
Comments Off
Category conversition | Tags: Tags: #ngmr, annie pettit, content analysis, conversition, demographics, erewards, focus groups, lovestats, market research, marketresearch, mrx, newmr, researchnow, sentiment analysis, smr, social media analytics, social media marketing, social media monitoring, social media plan, social media research, social media strategy, survey, surveys, tessie ting, tessietweets, text analysis,
Social Networks : Technorati, Stumble it!, Digg, de.licio.us, Yahoo, reddit, Blogmarks, Google, Magnolia.
Friday, June 10th, 2011
This article was originally published in the Vue, June 2011. When people answer research surveys, they don’t sign their names or write their email address. This degree of anonymity gives them the power to share their true feelings with as little pressure as possible. But what happens in the social media space? Read along to find out. It can be pretty scary!
.
.
.
Related links
Social media monitoring vs social media research: Can you see the difference?
The Conversition Hierarchy of Social Media Insight
RW Connect: Privacy and Ethics in Social Media Research #MRX
ESOMAR Launches Consultation on Social Media Research Guidelines
Comments Off
Category conversition | Tags: Tags: #ngmr, annie pettit, anonymity, article, content analysis, conversition, erewards, focus groups, lovestats, market research, marketresearch, mria, mrx, newmr, privacy, publish, researchnow, sentiment analysis, smr, social media analytics, social media marketing, social media monitoring, social media plan, social media research, social media strategy, surveys, tessie ting, tessietweets, text analysis, vue,
Social Networks : Technorati, Stumble it!, Digg, de.licio.us, Yahoo, reddit, Blogmarks, Google, Magnolia.
Wednesday, May 18th, 2011
Tuesday, May 17, 2011 by Faria Rahman
.
Last week, e-Rewards acquired social media market research agency Conversition. Conversition applies scientific principles to the collection and analysis of social media data. Its solutions include TweetFeel, MatterMeter and EvoListen. Its product EvoListen, which is currently under development, collects data from online social media outlets; cleans, filters and weighs it, and then formats the information into quantitative data sets. This will allow e-Rewards’ clients to listen and analyze what customers are saying on social media.
.
Read the full article here.
Comments Off
Category media | Tags: Tags: #ngmr, annie pettit, content analysis, conversition, e-rewards, erewards, focus groups, lovestats, market research, marketresearch, mrx, newmr, openview, researchnow, sentiment analysis, smr, social media analytics, social media marketing, social media monitoring, social media plan, social media research, social media strategy, surveys, tessie ting, tessietweets, text analysis,
Social Networks : Technorati, Stumble it!, Digg, de.licio.us, Yahoo, reddit, Blogmarks, Google, Magnolia.
Tuesday, May 17th, 2011
As a budding field, social media research is a magnet for questions from both experts and novices alike. People are curious about the processes and methodologies used to accomplish the various aspects of the research. Some of the more common questions we field on a regular basis are as follows:
- What sentiment analysis system do you use?
- How do you carry out the text analysis process?
- What is your method for identifying and eliminating spam?
In fact, each of these questions is one and the same. They have nothing to do with sentiment, text analysis, or spam. They have nothing to do with processes or methods or systems. In fact, they have everything to do with validity.
Validity refers to truth. Is the sentiment scored accurately? Is the text analyzed accurately? Is the spam identified accurately? Is the entire process valid? Among all the pieces of the puzzle, this is the one question that must be answered.
Unfortunately, there is no single method that automatically identifies a sentiment analysis, text analysis, or spam detection system as being the most valid one. You simply have to evaluate a large, representative sample of data and determine the answer for yourself. Are your results valid?
.
Also see
The Sharks and Icebergs of Social Media Measurement
5 Ways to Fool An Automated Sentiment Analysis System
A Formula for Perfect Sentiment Analysis
Comments Off
Category conversition | Tags: Tags: #ngmr, annie pettit, content analysis, conversition, focus groups, lovestats, market research, marketresearch, mrx, newmr, sentiment analysis, smr, social media analytics, social media marketing, social media monitoring, social media plan, social media research, social media strategy, surveys, tessie ting, tessietweets, text analysis, validity,
Social Networks : Technorati, Stumble it!, Digg, de.licio.us, Yahoo, reddit, Blogmarks, Google, Magnolia.
Tuesday, May 10th, 2011
Plano, TX – May 10, 2011 – e-Rewards, Inc., a global leader in digital data collection and reporting, today announced it has reached an agreement to acquire Conversition Strategies.
Founded in February 2009 by former IPSOS executives, Conversition is a pioneer in the Social Media Research industry, and was formed to capitalize on the emerging trend to perform market research within the social media channel. The primary product offered by Conversition is EvoListen®. A patent-pending technology, EvoListen collects data sourced from online social media outlets, cleans and filters the data collected, utilizes scientific sampling and weighting to report the results, and then formats it into quantitative data sets.
“With over half a billion consumers worldwide engaging in social media platforms today, we believe social media listening will continue to become an increasingly important way for businesses to collect valuable insights around the needs and wants of their customers,” said Chris Havemann, President and Chief Executive Officer of e-Rewards. “Our acquisition of Conversition will allow us to further accelerate our social media strategy while enhancing the research capabilities we offer. We remain committed to equipping our clients with innovative products that help with the collection and analysis of digital data.”
Commenting on the announcement, Tessie Ting, Co-founder of Conversition said, “We are thrilled about combining the benefits of more traditional online survey research with those of social media research. Through this acquisition, e-Rewards will continue to strengthen its position as the leading global digital data collection provider with an expertise in social media research.”
.
About e-Rewards, Inc.
e-Rewards, Inc. is a global leader in permission based digital data collection and reporting. With over 1000 employees worldwide, it operates a strong portfolio of brands including Research Now, e-Miles, and Peanut Labs. For more information, visit www.e-rewardsinc.com.
Press Contact:
Ashley Harlan
VP, Corporate Communications
+1 214-365-5000
aharlan@e-rewards.com
Comments Off
Category media | Tags: Tags: #ngmr, annie pettit, chris havemann, content analysis, conversition, craig stevens, david mellinger, e-rewards, erewards, focus groups, heather milt, lovestats, market research, marketresearch, miles davis, mrx, newmr, research now, researchnow, sentiment analysis, smr, social media analytics, social media marketing, social media monitoring, social media plan, social media research, social media strategy, surveys, tessie ting, tessietweets, text analysis,
Social Networks : Technorati, Stumble it!, Digg, de.licio.us, Yahoo, reddit, Blogmarks, Google, Magnolia.
Wednesday, April 27th, 2011
Mobile Mixed-Mode Research Workshop
Date: 06/06/2011
Time: 9:00 AM – 12:00 PM
Room: Palladian Ballroom
Technology has forever changed the way people live their lives and how businesses do business. Gone are the days of conducting a single mode, landline telephone survey to reach a representative sample. Using multiple data collection methods creates many challenges for marketing research. It also provides new opportunities for reaching and understanding different populations. With the advent of new technologies, researchers now have a wide range of options available to them. But what works and what doesn’t? How do we implement those new and still widely debated methods and provide reliable results?
.
In this three hour immersion workshop, attendees will first get detailed explanations of four separate case studies that provide practical applications of online panels, cell phones, smart phones, SMS texting, IVR, social media, mobile web surveys, and tablets in actual mixed mode research studies.
.
Attendees will then be challenged to put together an effective research plan using a variety of methods to collect opinions and sentiment from various “hard to reach” populations in less than ideal locations. This “hands on” session will provide participants with the knowledge of how to implement different data collection methods while understanding how each method augments and complements the others.
.
Comments Off
Category conversition | Tags: Tags: #ngmr, annie pettit, BC, conference, content analysis, conversition, focus groups, kelowna, lovestats, market research, marketresearch, mra, mra_ac, mria, mrx, newmr, sentiment analysis, smr, social media analytics, social media marketing, social media monitoring, social media plan, social media research, social media strategy, surveys, tessie ting, tessietweets, text analysis,
Social Networks : Technorati, Stumble it!, Digg, de.licio.us, Yahoo, reddit, Blogmarks, Google, Magnolia.
Thursday, April 21st, 2011
I have to admit – I’m pretty excited! Kelowna BC looks to be a gorgeous site for this year’s annual MRIA conference. Add to that a ton of great speakers and it doesn’t get much better. We were lucky enough to be selected to speak at the conference and look forward to sharing what we’ve learned since we presented at last year’s conference. We hope to see you on Monday May 30, at 2:30 in the Chilcotin room!
.
Side by Side by Side: The Survey, Cell, SMR Study You’ve Been Waiting For
In 2010, we saw sample social media research results, and we learned about the pros, cons, ethical implications of the method. Now, it’s about time we saw some real examples of how SMR works in cooperation with other methodologies. This presentation will showcase a cooperative study using results from three different methodologies, online panel surveys (fielded by global online sampling and data collection company, Research Now), cell phone surveys, and social media research. We will see where the results are similar and where they differ. We will discover how the strengths of one method build on the weaknesses of another method. We will discover data fusion at its finest.
Chief Research Officer Conversition Strategies
Annie Pettit, PhD is the Chief Research Officer of Conversition Strategies, a boutique market research company that specializes in social media research.
She has more than 15 years of experience as an online market researcher and specializes in survey research, data quality, and social media market research. Annie is a member of the CASRO, MRA, and ESOMAR social media research committees. She was previously the VP of Online Panel Analytics at Ipsos where she created their proprietary survey panel data quality system.
Annie tweets at @LoveStats and maintains the LoveStats marketing research blog where she occasionally showcases her attempts at being a better baker and gardener.
Comments Off
Category conversition | Tags: Tags: #ngmr, annie pettit, BC, conference, content analysis, conversition, focus groups, kelowna, lovestats, market research, marketresearch, mria, mrx, newmr, sentiment analysis, smr, social media analytics, social media marketing, social media monitoring, social media plan, social media research, social media strategy, surveys, tessie ting, tessietweets, text analysis,
Social Networks : Technorati, Stumble it!, Digg, de.licio.us, Yahoo, reddit, Blogmarks, Google, Magnolia.
Wednesday, April 13th, 2011
If I could make this post 3D I would, but until that day, just imagine that the charts you see below are bursting out of the screen and poking you in the eyes. Unless you’re wearing glasses. Then you’re safe.
Consumers have had some time now to try out the 3D system and decide whether they like it. Many people have already experienced the headaches, sickness, and vomiting that has accompanied this new form of brain candy. And if you’ve decided the headaches are worth it, or you’ve already trained the headaches away, you’re ready to pick out a new game.
Based on thousands of verbatims from across the internet – blogs, microblogs, forums, video sites, photo sites, and much more – that mentioned the Nintendo 3DS system, we coded and scored verbatims that mentioned these specific games to determine which one should be first on your shopping list.
In the first chart, you can see just how much chatter takes place about each of the games. Games at the top of the list generate the most chatter and that includes Pilotwing, Street Fighter, and Ghost Recon. In fact, these three games generate more chatter than the remaining 13 games put together.
On the other hand, games at the bottom of the chart generate the least chatter and that includes Dead or Alive, Bust-a-move, and The Sims. The six games as the bottom of the list aren’t that much different from each other in terms of the amount of chatter they generate.
But you know very well that volume of chatter does not mean a game is great. It could, in fact, mean a game is so bad that everyone is having a great time making fun of it. We all know about the Double Rainbow and poor Rebecca Black. So let’s make sure we’ve got it straight.
One of the tricky things with sentiment as that gross, violent, and scary games have a lot of negative words in them that erroneously lead to negative scores. So we took care of that right away. Those words had no influence on our scoring system.
The chart you see here shows the percentage of comments/status updates/messages that were scored as either negative (red), neutral (blue), or positive (green).
First of all, you can see that within Nintendo 3DS conversations, the game generating the most positive sentiment (55% of the messages were positive) was the Dead or Alive game. It may not generate the most chatter but it sure generates a lot of positive chatter.
On the other hand, Bust-a-move, which also didn’t generate a lot of chatter also failed to circumvent it with sentiment. Only about 25% of those verbatims fell into the positive side of the scale. Fortunately, though, almost none of the verbatims about Bus-a-move are negative. These aren’t bad scores but if you can only choose one game, maybe this isn’t the game for you.
Now that you have the scoop, you’ll have to decide which games are going to make the trip from the store to your home. Lego Star Wars is on its way to mine!
.
.
Related links
Comments Off
Category conversition | Tags: Tags: #ngmr, 3ds, annie pettit, content analysis, conversition, focus groups, ghost recon, lovestats, market research, marketresearch, monkey ball, mrx, newmr, nintedogs, nintendo, nintendo 3ds, pilotwing, resident evil, ridge racer, sentiment analysis, smr, social media analytics, social media marketing, social media monitoring, social media plan, social media research, social media strategy, steel diver, street fighter, surveys, tessie ting, tessietweets, text analysis,
Social Networks : Technorati, Stumble it!, Digg, de.licio.us, Yahoo, reddit, Blogmarks, Google, Magnolia.
