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	<title>Conversition Social Media Market Research &#187; server crash</title>
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		<title>Flipboard Day 2: Server crashes and failed connections bow to true love</title>
		<link>http://www.conversition.com/flipboard-day-2-server-crashes-and-failed-connections-bow-to-true-love/</link>
		<comments>http://www.conversition.com/flipboard-day-2-server-crashes-and-failed-connections-bow-to-true-love/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 13:49:23 +0000</pubDate>
		<dc:creator>Conversition Team</dc:creator>
				<category><![CDATA[conversition]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[content analysis]]></category>
		<category><![CDATA[day 2]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[flipboard]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[sentiment analysis]]></category>
		<category><![CDATA[server crash]]></category>
		<category><![CDATA[text analysis]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.conversition.com/?p=3993</guid>
		<description><![CDATA[We heard it all yesterday. The amazing, brilliant, stunning, and incredible Flipboard for the iPad had a few problems from server overloads to failed connections with twitter and facebook. Did that phase people at all? Let&#8217;s have a look at the most recent online conversations to see how consumer sentiment changed since yesterday. Overall sentiment: [...]]]></description>
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<div style="float: right; text-align: center; margin-left: 15px; margin-bottom: 15px;"><a rel="attachment wp-att-3997" href="http://www.conversition.com/flipboard-day-2-server-crashes-and-failed-connections-bow-to-true-love/flipboard-personality/"><img class="aligncenter size-full wp-image-3997" title="flipboard personality" src="http://www.conversition.com/wp-content/uploads/2010/07/flipboard-personality.jpg" alt="" width="400" /></a><span style="font-size: .8em; margin-top: 0;"><br />
</span></div>
<p>We heard it all yesterday. The amazing, brilliant, stunning, and incredible <a href="http://www.flipboard.com/">Flipboard</a> for the <a href="http://www.apple.com/ipad/">iPad</a> had a few problems from <a href="http://www.lanewsmonitor.com/news/Flipboard-Popularity-Crashes-iPad-Apps-Server-1279830206/">server overloads</a> to failed connections with twitter and facebook. Did that phase people at all? Let&#8217;s have a look at the most recent online conversations to see how consumer sentiment changed since yesterday.</p>
<ul>
<li><strong>Overall sentiment:</strong> A very slight decrease from 61% positive to <strong><span style="color: #339966;">58% positive</span></strong> with <strong><span style="color: #ff0000;">3% (as opposed to 0%) of opinions now in the negative</span></strong> zone. The problems with crashing and connection failures may have bothered a few people, but they just couldn&#8217;t damper overall spirits. The Flipboard is still “amazing,” “awesome,”  “brilliant,” and “incredible.”</li>
<li><strong>Recommendations</strong>: Remained stable at <strong><span style="color: #339966;">58% positive</span></strong>. The app still comes highly recommended as the  “greatest” thing since the last greatest thing.</li>
<li><strong>Ease of use</strong>: Decreased from 70% positive to <strong><span style="color: #339966;">62% positive</span></strong>. This is a noticeable decline but still stunningly high given that 30% positive is a score most brands would hope to achieve.</li>
<li><strong>Fashionable</strong>: Decreased from 79% positive to <strong><span style="color: #339966;">74% positive</span></strong>. A small decline but not nearly enough to take away from the app being “beautiful,” “sleek” and “very cool.”</li>
<li><strong>eReader</strong>: Decreased from 68% positive to <strong><span style="color: #339966;">64% positive</span></strong>. Today, we also saw <strong><span style="color: #ff0000;">2% of the opinions fall into the negative</span></strong> zone, but overall, people like the app as an ereader.</li>
<li><strong>Facebook</strong>: A small decrease from 68% positive to <strong><span style="color: #339966;">65% positive</span></strong>. And, today brought <strong><span style="color: #ff0000;">1% of scores into the negative</span></strong> zone, again likely because of the connection issues. People like how the works with facebook.</li>
<li><strong>Twitter</strong>: Another small decrease from 65% positive to <strong><span style="color: #339966;">61% positive</span></strong>, plus <strong><span style="color: #ff0000;">1% of scores in the negatives</span></strong> also because of the connection issues. People still like how the app works with twitter.</li>
</ul>
<p><span style="color: #dddddd;">.</span><br />
For the most part, scores decreased by several points. However, since the average positive score for most brands is around 30%, the fact that Flipboard is still registering scores in the mid to high 60s, even after a decline from day 1 is a stunning achievement. With negative opinions reflecting only 1% or 2% of overall opinions, the Flipboard seems to have continued its winning streak directly into day 2.</p>
<p>Apparently, even the crashes and failed connections are unable to counter the boxes of chocolates and bouquets of roses that are being handed to this pretty little app.<br />
<span style="color: #dddddd;">.</span></p>
<p><strong>Links you might be interested in:</strong><br />
<a href="http://www.conversition.com/evoplay/">Flipboard on EvoPlay</a><br />
<a href="http://www.conversition.com/flipboard-the-greatest-thing-since-well-the-ipad-came-out/">Flipboard – The greatest thing since, well, the iPad came out</a><br />
<a href="http://www.facebook.com/conversition">Conversition on Facebook</a></p>
<p><img src="http://mrg.bz/Fr1o6X" border="0" alt="" width="600" /><br />
Photo credit: <a href="http://mrg.bz/HDb0tr">hotblack</a> from <a href="http://www.morguefile.com/">morguefile.com</a></p>
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