EvoPlay aims to sell brands on the utility of social media research

Monday, July 26th, 2010

From Research Live
By Brian Tarran
July 26, 2010

Excerpt:

“Social media may be a big hit with consumers, but brands are not entirely sold yet on the potential of social media research – a state of affairs Conversition is hoping to change with a new data visualisation app.

The social media research agency today launched EvoPlay to encourage brand owners to explore the type of data available to them via the web.

Co-founder Tessie Ting said “there is still a lot of reluctance” to the idea of using data from blogs, forums and social networks – what the company refers to as “social media data” – in place of the more traditional market research data sets.”

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Research Live: The future… in 140 characters or less

Friday, April 16th, 2010

Excerpt from features section of Research-Live, by Brian Tarran.
Friday April 16, 2010

“It is a school of thought seemingly embodied by the agency Conversition, which describes itself as a social media research company, as distinct from social media monitoring and social media analysis. “Social media research is the application of scientific marketing research principles to the collection and analysis of social media data such that valid and reliable results are produced,” says the agency’s website.

What this means in practice is that Conversition produces similar outputs to a traditional market research agency, only it sources its data from the social web rather than through surveys. There are some limitations to the approach. Brand or product awareness is impossible to measure, says chief research officer Annie Pettit, explaining that just because someone doesn’t mention a brand in an online conversation doesn’t mean they are unaware of it.

Otherwise, Conversition has most of the basic tracking measures covered. And, says Pettit, it’s wholly possible to use the company’s data to create working predictive models – and why wouldn’t you? “That is the whole purpose of market research,” she says.”

The Unveiling of TweetFeel

Tuesday, July 14th, 2009

TweetFeel has received a lovely welcome by the internet world. Here are just a few of the mentions from the last day or two.

TweetFeel gives instant brand feeling

by Dan Leahul, Brand Republic 14-Jul-09, 11:15
LONDON – TweetFeel, a new Twitter application which allows marketers to instantly gather the overall sentiment of their brands, has gone live as use of the microblogging website continues to surge after slowing slightly last month.

The Washington Post Publishes tweetfeel Review

Published July 13, 2009

TechCrunch Reviews tweetfeel

by Robin Wauters on July 13, 2009
TweetFeel is a new web service by marketing research startup Conversition Strategies that combines real-time search for Twitter with sentiment detection algorithms. The idea is for people to use TweetFeel to run search queries for products, celebrities, companies, brands etc. and thus get a notion of what the average Twitter user thinks of them in a matter of seconds…

Research Live Reviews tweetfeel

Published July 13, 2009
Social media research agency Conversition has developed a website through which people can search Twitter for mentions of brands, celebrities and products, and to see whether the tweets are positive or negative….

Mashable Reviews tweetfeel

By Adam Ostrow, July 13, 2009
TweetFeel is a new Twitter search tool along the same lines, but instead of showing one or the other, gives you a numerical score as to how positive or negative tweets are about a given topic. Its analysis is based not just on emoticons, but also words and phrases…