Do a Happy Dance with Online Shopping

Thursday, February 4th, 2010

Online shopping has turned into an everyday occurrence for many people. Whether it’s a fun Saturday morning activity or a quick peek online during the work-day, online shopping has become an easy and quick task.

We analyzed several thousand online conversations to find out how much people like shopping at different types of online stores. This chart shows overall satisfaction with online shopping at various types of stores ranked from the highest to the lowest levels of satisfaction.

Online shopping at pet stores received the highest scores from consumers, perhaps because people are in a great frame of mind from thinking about their non-human babies. Electronics stores are next in line in terms of satisfaction, likely because people who are talking about online shopping are early adopters of the electronics category.

On the other hand, jewelery stores received the lowest levels of satisfaction in terms of online shopping. This isn’t surprising as jewelry is one of those items that people need to touch and experience in person before they decide to spend any money. Discount stores, of course, are also at the bottom of the satisfaction list. Discount stores are known for low prices and this just can’t be accommodated once shipping and handling costs are added to the price of an online purchase.

So if you just have a few minutes to do some shopping and you’re feeling a little low, you might want to check out an online pet store. You’ll be happy you did.