Peanut Labs and Conversition Strategies recently teamed up to contribute a presentation at the ARF Audience Measurement conference in New York. Enjoy the presentation here, along with a clip of Stacey from Peanut Labs, and a review from Mike, an intern at the ARF.
Peanut Labs and Conversition Strategies Team Up to Launch SocialVoice New Social Media Research Product to Enable Researchers to Now Ask & Listen
SAN FRANCISCO – May 11, 2010 – Peanut Labs, the leading provider of social media sample for market research, and Conversition Strategies, a boutique social media marketing research firm, have recently teamed up to offer SocialVoice, a new social media research product grounded in scientific fundamentals.
Developed to be the next generation of market research, SocialVoice allows researchers to scientifically measure opinions registered in social media. Designed by researchers with over 80 years of research experience, SocialVoice was built specifically with the needs of researchers in mind. It provides the necessary variables to transform unstructured social media conversations into data that mirrors traditional survey research data.
By incorporating techniques such as sampling, weighting, sentiment analysis and content analysis, SocialVoice takes advantage of processes that facilitate traditional research features. These techniques ensure that researchers can use both survey research and social media research in cooperation to enhance their product learnings.
“We are pleased to begin this relationship with Peanut Labs, a company that has proven it understands the importance that social media plays in the marketing research industry,” said Tessie Ting, co-founder of Conversition. “The fact that researchers can easily combine the benefits of traditional survey research with those of social media research is of utmost importance to us, and we’re happy that SocialVoice can be that uniting product,” adds co-founder Jean Davis.
Conversition Strategies is a boutique online market research firm based in the US (Conversition Strategies Limited) and Canada (Conversition Strategies Incorporated). Conversition listens to consumers by applying scientific principles to the collection and analysis of social media data. Its strength lies in combining the expertise of globally respected market researchers with social media mavens.
About Peanut Labs
Peanut Labs connects researchers to social media through partnerships with 400+ leading networks and applications. The company provides access to fresh respondents globally by profiling users from an online population of over 240 million unique individuals. Peanut Labs is based in San Francisco with offices in Seattle and New York City. The company was founded in July 2007 and is privately held. For more information, visit www.peanutlabs.com.
