Conversition Social Media Market Research » obama

Social Media Sentiment: H8ers and

Conversition Team — Mon, 15 Aug 2011 13:50:56 +0000

H8ers! <3ers! Isn’t social media just full of people who have radical opinions? It’s been a while since we first shared information about the distribution of opinions/sentiment in social media so we thought it was about time we conducted our little experiment again.

For six different sets of data, we gathered hundreds of thousands of sentiment scores and prepared frequency distributions of the results. As you can see below, some brands have more positive (A, B) sentiment while others have more negative (C, E, F) sentiment. You can also see that some brands have more flat (E) or peeked (C) distributions, or longer tails (A, B). No matter which particular feature of a brand’s chart interests you, it is clear that all of the distributions are reasonably normal, they are generally bell shaped.

So is social media full of haters and lovers? Most definitely not. Most social media data consists of lots of moderate like and dislike, plus a healthy representation of haters and lovers. Now the only puzzle is determining which of these charts reflects the sentiment of 1) autism, 2) Lady Gaga, 3) Obama, 4) Steve Jobs, 5) Toyota, and 6) Walmart.

Social Media Sentiment: H8ers and

Conversition Team — Fri, 08 Jul 2011 15:50:56 +0000

A Review of Thor by TweetFeel

Conversition Team — Fri, 06 May 2011 15:34:55 +0000

It’s Friday, Friday, Friday, Friday today which means you’re deciding what to do this weekend. Why not check out Thor, the action movie with Natalie Portman. But first, make sure it’s a movie you’ll like and a fast, free, and fun way to do that is by checking it out on TweetFeel first.

Just type the name of the movie in the search box and watch as Twitter opinions appear, get scored, and contribute to the overall movie rating. While you’re there, you might as well check out how Obama and the iPad are doing too! Happy Friday!

Obama’s War in Afghanistan

Conversition Team — Fri, 04 Dec 2009 14:16:05 +0000

The war in Afghanistan is being called Barack Obama’s Vietnam, with many ups and downs over the last couple of months. We took a look at what tweeple were saying when they referenced both Obama and the war in Afghanistan. The chart reveals a few interesting things.

Over the last three months, positive sentiments towards Obama and the war have been increasing. This suggests that people who are chatting on Twitter are feeling more positive about how he is dealing with this crisis.
A large blip in chatter volume occurred at the end of September and the start of October when controversy erupted over whether Obama should take a trip to Denmark to support the Chicago Olympic bid. Clearly, the fact that something as trivial as sports was getting more attention than something as serious as a war caused outrage for many, particularly when the Chicago bid failed.
The recent announcement that Obama would be sending thousands more troops into Afghanistan created another increase in volume accompanied by a decrease in satisfaction. Both pro and anti-war tweeple could express both outrage and approval with the combined message of sending additional troops and giving a timeframe for ending the war.

Even when the discussion is specifically focused on Afghanistan, other countries remain top of mind. Iraq leads the list representing 34% of discussions about other countries, and this is obviously because of the war occurring there. Pakistan follows with 25% of the mentions particularly in relation to stability of the region. In contrast, Vietnam has the third largest share of conversation with 16% due mostly to discussions about whether Afghanistan is “Obama’s Vietnam.”

Obama is dealing with far more issues than just the war in Afghanistan, each of which is just as serious. So stay tuned as TweetFeel continues to track the sentiment of tweeple about Obama’s performance.