Conversition Social Media Market Research » nook http://www.conversition.com Social Media Market Research by researchers for researchers Wed, 18 Jan 2012 13:54:40 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Trading the Smell of a New Book for the Tech of an E-Book http://www.conversition.com/trading-the-smell-of-a-new-book-for-the-tech-of-an-e-book/ http://www.conversition.com/trading-the-smell-of-a-new-book-for-the-tech-of-an-e-book/#comments Mon, 01 Feb 2010 13:48:47 +0000 Conversition Team http://www.conversition.com/?p=1567

Just the thought of books brings to mind the sound of cracking the spine and the smell of fresh pages. The Sony Reader, the Kindle, the Nook, and now the iPad are threatening to kill, or at least decimate, that fresh new book smell.

We selected a representative sample of more than 10 000 opinions related to regular softcover/hardcover books and compared them to opinions related to ebooks. The good thing is that, for the most part, people don’t hate books. In either case, less than 4% of opinions showed a general dislike for books or ebooks.

On the other end of the scale, ebooks are winning the debate. Compared to 21% of opinions generating a positive opinion of regular books, almost 35% of opinions generated a positive opinion of ebooks. Of course, that leaves a lot of people in the neutral or indifferent zone, though 14% more people are indifferent about regular books compared to ebooks.

Why are ebooks winning? Even though regular books receive more positive recommendations, ebooks are seen as innovative, stylish, and sexy. People just want to try out the new technology.

As one person so elegantly stated, “The best books are serious investments, pleasing not only the mind, but also the eyes and the hands: with beautiful colorful covers, white, crisp-smelling pages, and dark, striking, elegant fonts.”

I hope ebooks look nice on the shelf.

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