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Learn to Love Blogging and Twittering: A MRIA Workshop led by Annie Pettit
St Andrews Club and Conference Centre, Toronto, ON
Tuesday Jan 24, 2012 

8:30-9:00am - Includes continental breakfast
9am-Noon - Workshop with coffee/tea and break snacks

Objective:
To become familiar with the art of blogging and tweeting so that you can actively participate in and benefit from the social media space

Who will benefit?
This workshop will benefit those who are thinking of writing a blog and learning how to tweet. These are quickly becoming social media requirements for establishing a prominent presence and promoting yourself, your product, your service or company.

Learn about:

• the basics of starting to tweet and blog
• the different types of twitter clients and blogs
• the tricks, shortcuts  and tips about tweeting and blogging
• the language, including hashtags, 140, bit.ly, RSS
• tweetdeck, socialoomph, Klout, RSS and other third
  party plugins and apps
• the multi-interaction with Twitter via your cell, rss feeds, email
• promoting your blogs and getting yourself tweeted and retweeted
• what works and what does not work in being successful tweeters and bloggers

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Workshop Presenter
Annie Pettit is VP, Research Standards at Research Now and Chief Research Officer at Conversition, an e-Rewards company. She is the author of two blogs, Lovestats and the Conversition blog. She is an active tweeter @lovestats in the market research arena and also with her sugar and spice passion (@LoveStats/sugar-and-spice). Check out the Sugar and Spice Online News Daily. She is a frequent speaker at MR conferences, has over 5000 followers, and has tweeted 13,500 times! She is highlighted on the front cover of the October 2011 issue of VUE and wrote an article inside entitled “You know more than you think!”

Workshop:
This is a highly interactive workshop and spaces are limited to 50 seats. You must bring your own laptop and be prepared to tweet.

MCP points: 10

What are you doing on January 26, 2011? Well, we’ll be presenting at the NetGain 5.0 conference in Toronto.  Annie Pettit has been invited back to give a brief overview of where the various marketing research organizations stand in terms of developing their own social media research guidelines, as well as to discuss a few of the more controversial topics.

Here is the full schedule of speakers. Annie will be presenting during “Case studies relating to Social Media in the area of Marketing Research“. Her session is titled “The War on Social Media Research Standards” and you will see that it is indeed a war!

Annie will, of course, be tweeting the entire event using the hashtag #NetGain5 so be sure to follow along if you can’t be there in person.

If you’re lucky, there might still be an available seat. Register here and hope to see you there!

Our CRO, Annie Pettit, will be making the rounds this summer sharing insight on social media research. Just last week, she presented a case study on how Ronald McDonald House uses social media research at the NetGain marketing research conference in Toronto. If you didn’t meet her there, you have two more chances.

• MRIA 50th Annual Conference from May 30 to June 2 at the Westin Harbour Castle in Toronto, Ontario (Marketing Research and Intelligence Association of Canada)

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• MRA Annual Conference from June 9 to 11 in Boston, Massachusetts (Marketing Research Association of the United States)

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Let us know if you’ll be there. We’d love to meet you!