I must start with a kind thank you to everyone who chose to come to the Conversition session, despite all of the other great sessions that were available at both the Washington MRA and Kelowna MRIA annual conferences.
As well, thank you so much to everyone who shared kind words with us afterward. It’s always nice to hear that people learned something and felt their time was wisely spent.
As requested by many of our attendees, below you will a longer version of the presentation. Please do feel free to get in touch with us if you have any questions at all. Enjoy!
Technology has forever changed the way people live their lives and how businesses do business. Gone are the days of conducting a single mode, landline telephone survey to reach a representative sample. Using multiple data collection methods creates many challenges for marketing research. It also provides new opportunities for reaching and understanding different populations. With the advent of new technologies, researchers now have a wide range of options available to them. But what works and what doesn’t? How do we implement those new and still widely debated methods and provide reliable results?
In this three hour immersion workshop, attendees will first get detailed explanations of four separate case studies that provide practical applications of online panels, cell phones, smart phones, SMS texting, IVR, social media, mobile web surveys, and tablets in actual mixed mode research studies.
Attendees will then be challenged to put together an effective research plan using a variety of methods to collect opinions and sentiment from various “hard to reach” populations in less than ideal locations. This “hands on” session will provide participants with the knowledge of how to implement different data collection methods while understanding how each method augments and complements the others.
One of the highlights of the MRA conference in Boston was the keynote by Adenia Cooper, of McDonalds, who shared her insights on understanding ethnic diversity. Her point was that you can’t just ‘apply diversity.’ You need to truly understand it. And, once you really understand it, and market to it, the marketing speaks volumes to everyone, not just the group of people you were initially targeting.
Adenia knows how to keep an audience engaged! One of her tricks was having an audience member sing the Big Mac song which was a great way to show the audience just how successful that campaign was.
Whether you missed out on the MRA conference, or couldn’t wake up in time to catch the 9am session, you can watch it now. Enjoy!
And, you can see more pictures of the conference on our facebook page.
After a whirlwind three days of attending sessions, meeting new and longtime friends, as well as presenting a session on the pros, cons and watch-outs of social media research, MRA’s annual conference, held this year in Boston, is now over. The MRA did an amazing job choosing the location, the munchies, the activities, and most of all, hand-picking a great selection of speakers.
Our session was a big success, and at the request of many attendees, we will be making the presentation available online soon. Stay tuned!
In the meantime, enjoy a few photos of some MRA attendees and presenters showing off their new Conversition tshirts!