Conversition Social Media Market Research

Coke it is! Or not. I’m not sure. I can’t tell.

Tuesday, July 13th, 2010

Last but not least, here is our third installment of social media research data quality blunders. Whether you prefer Coke or Pepsi, this one is sure to tickle your fancy.
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After gathering thousands of verbatims from all across the internet, we created a word cloud that would help us determine what are the other types of beverages and brands of beverages that Coke drinkers mention a lot. Obviously, Diet Coke and Cherry Coke are bigs hits, as are Pepsi and Minute Maid. But if you’ve read the last two blogs, you know where we’re going with this.

What exactly would the word cloud look like if we only used words that didn’t actually mean Coca-Cola the delightful bubbly beverage? Prepare to look away if you’re easily shocked. Somehow, if we don’t put any effort into collecting quality, relevant data, we collect a lot of data referencing illegal drugs. Cocaine, marijuana, heroin, and meth rise to the top of the data. I can’t say for sure, but my guess is that Coca-Cola wouldn’t care to have this data affect their results. But that’s just my opinion.