The breakfast wars have begun! It doesn’t matter if breakfast was never on the menu. It is now. This social media research case study illustrates how three restaurants have taken on the breakfast category in three different ways: successful, questionable, and unnoticeable. Guess which word reflects Tim Hortons, McDonalds, and Subway!

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Sure, you can measure overall online sentiment towards a brand but that’s not particularly useful. You need to measure very specific aspects of your brand such as the fizziness of the soda pop, the dust on the shelves, or the pickle in your burger. This case study demonstrates the level of detailed analysis that can be achieved by combining content analysis and social media research.

Even if you’ve never tried the competition, you have a favorite hamburger. Check out our newest case study pitting the McDonald’s Big Mac against the Burger King Whopper. Tomatos, sauce, and onions, oh my! Who will win and do you agree?
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One of the highlights of the MRA conference in Boston was the keynote by Adenia Cooper, of McDonalds, who shared her insights on understanding ethnic diversity. Her point was that you can’t just ‘apply diversity.’ You need to truly understand it. And, once you really understand it, and market to it, the marketing speaks volumes to everyone, not just the group of people you were initially targeting.

Adenia knows how to keep an audience engaged! One of her tricks was having an audience member sing the Big Mac song which was a great way to show the audience just how successful that campaign was.

Whether you missed out on the MRA conference, or couldn’t wake up in time to catch the 9am session, you can watch it now. Enjoy!

And, you can see more pictures of the conference on our facebook page.