Conversition Social Media Market Research

Flipboard – The greatest thing since, well, the iPad came out

Thursday, July 22nd, 2010

What product launched barely one day ago? What product is “just an app?” What brand new app can’t keep up with consumer demand after just one day on the market?

It must be Flipboard, a new app for the iPad, an app that promises simplicity in all things from using your social networking tools to reading books and magazines. And so far, the buzz isn’t just the hype of anticipation, it’s the hype of reality.

Conversition gathered thousands of conversations that have happened only within the last few days and analyzed the results. Let’s consider the percentage of opinions that were positive, as opposed to neutral or negative, in respect to a few different measures:
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61% positive: Overall, it’s a good app, but if you need to know the specifics, the most common comments are that it’s “amazing,” “awesome,” “brilliant,” and “incredible.”
58% positive: The app comes highly recommended. People say it’s the “greatest.” We’re assuming the greatest since the iPad and sliced bread that is.
70% positive: The app is “easy,” “effortless,” “straightforward,” and “simple” to use.
79% positive: The app is “beautiful,” “sleek” and “very cool” or “really cool.”
68% positive: The app is a good ereader.
68% positive: The app works well with facebook.
65% positive: The app works well with twitter.

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Given this stunning level of positivity, we can’t wait to see what the trend line turns out to be. Are we witnessing the birth of the next amazing piece of software, the iPad of software? Or, is this just a temporary fad fueled by great marketing and social media celebrity endorsements.

Regardless, if you’re looking for an easy application for using twitter and facebook, one that is brilliant, effortless, and sleek, the internet community highly recommends that you try the Flipboard. If you can finagle yourself an invite that is.