Do you like TweetFeel Jessie? We certainly do which is why we had him printed on a bunch of t-shirts. And, we’d love to give some of those t-shirts to you! How is that possible you ask? Well, here are the rules.
1) You must be a registered attendee at either MRIA Toronto 2010 or MRA Boston 2010.
2) You must attend the entire social media research presentation given by Conversition’s Annie Pettit (@LoveStats).
3) You must be one of the first five people to give Annie your business card when you ask a legitimate SMR question after her presentation. Annie will decide if your question is legit! You must provide the business card quietly and with NO session disruptions. Any disruption and the game will end.
We are delighted to have Francois join the Conversition team today! Francois is our newest developer and we look forward to all the interesting new ideas he will bring to our team.
He’s a fan of google and comics so we can already tell he’ll fit in great.
He’s also teaching us french internet lingo. This means “till we meet again.”
New York, NY, January 25, 2010 – Conversition Strategies, the developer of social media research product evolisten™ and www.tweetfeel.com, has appointed Annie Pettit, PhD, as its new Chief Research Officer.
With over 15 years of market research experience, Pettit was previously the VP of Online Panel Analytics at Ipsos Interactive Services, as well as a private consultant in the area of research analytics. She holds a PhD in Experimental Psychology, was previously licensed as an Industrial/Organizational Psychologist, and has specialized in the area of online survey data quality. Pettit is also known under the LoveStats moniker as an avid market research blogger (www.anniepettit.com) and tweeter (@LoveStats).
“We are so pleased to have Annie join Conversition as our CRO,” states Tessie Ting, co-founder of Conversition. “As the architect behind the iPi4 multi-stage survey data quality process at Ipsos, she demonstrated a level of industry knowledge and research expertise that our clients will appreciate. Her skills will ensure that our research products continue to reflect the highest degree of rigor.”
About Conversition Strategies:
Conversition Strategies is a boutique online market research firm based in the US (Conversition Strategies Limited) and Canada (Conversition Strategies Incorporated). Conversition listens to consumers by applying scientific principles to the collection and analysis of social media data. Its strength lies in combining the expertise of globally respected market researchers with social media mavens.
For more information please feel free to contact:
Jeremy Chaput
jeremy@conversition.com
647.998.3854
Isn’t this interesting! After the MatterMeter.com launch party we had in New York, we posted a few of our photos on Flickr. And guess what! One of them was selected for use in the 2009 Schmapp!! online travel guide.
There are just too many new MatterMeter features this week to talk about them all! In addition to our random matter widget, you can now download the widget for your favorite brand by clicking on ‘Get Meter’ to the right of the meter on the brand page. Of course, our favorite brand is MatterMeter. Click on the widget here to Matterize it yourself!
Another great feature added to MatterMeter this week was FaceBook Connect. This idea came straight from the Mashable review of MatterMeter by Adam Ostrow who wrote, “Given the very niche nature of MatterMeter, it would be far stickier – and likely attract far more votes – as a Facebook Connect application”.
There are now over 4,000 entries and 1,200 brands on MatterMeter. Pretty soon, we’ll be able to share some results with you. For instance, how do guys and gals differ in their ratings of Facebook? How likely are people to say Nike matters if they already say Apple matters? Coming soon!
It was big news last week when various people tried to use Google trends to predict who the winner of American Idol 2009 would be. Using volume of searches, accounting for known demographic and geographic information, and considering the trends from prior seasons, they felt it was pretty much a sure thing that Adam Lambert would win. Perhaps you heard the news, though, that Kris Allen won the talent contest.
Those of you who have been following MatterMeter may have noticed that MatterMeter correctly predicted the outcome, giving Adam a rating of 67% and Kris a rating of 86%. Let’s just say that to remain focused on the issue at hand here, we won’t talk about sample sizes or confidence intervals associated with these numbers. That’s our little secret.
How is it that so many people predicted incorrectly? Surely, the sample sizes on which the Google trends analyses were based ran into the thousands and possibly millions. Surely, search terms are a reasonable proxy for interest in a topic. Statistically, it seemed to be a reasonable bet.
The missing link, not the Lemur link also discovered this week, is that Google trends does not evaluate feelings or sentiments. Were people searching so fervently for Adam Lambert because he could be counted on to deliver a stunning vocal performance or because he could be counted on to deliver a strange song interpretation that would certainly go viral. Were people searching for Adam Lambert not because they were excited to purchase his upcoming CD but rather because they couldn’t believe that his songs might actually end up on a CD? (For the record, our team thinks Adam and Kris are fabulously talented!)
I’d advise you to keep an eye on MatterMeter and EvoListen next year. We just might get it right again.
For 24 hours, starting May 13, 2009, MatterMeter was on the TechCrunch CrunchCam. It was just too silly a proposition to pass up! Here are a few stills from the day, including the whiteboard going up, the dog going for a walk, the sombrero segway guy, and someone checking out the board.
The Conversition team had several exciting days last week, all related to MatterMeter! In reverse order….
Third, and most exciting, Mashable, which describes themselves as “the world’s largest blog focused exclusively on Web 2.0 and Social Networking news with more than 5 million monthly pageviews,” in association with Microsoft BizSpark, selected www.MatterMeter.com for a review. What day did this happen? It happened May 7 which is Jean’s birthday! Of course! Adam Ostrow called MatterMeter ‘intriguing,’ ‘interesting,’ and ‘very frank.’ We’ve read the review about 43 times so now it’s your turn. Read it here.
Second, we launched a great new MatterMeter widget which you can easily download to your own blog, website, or homepage. Click here to get yours!
First, we welcomed a new member to the team, Jeremy, our MatterMeter man! Welcome to the ride Jeremy! It’s only just begun.
To celebrate the launch of MatterMeter, we announced on Twitter that we would give a MatterMeter t-shirt to the first person to DM us with the correct description of the easter egg on the website. Congratulations to FastIrish, a retired marine, for finding it! We will be giving away more t-shirts in the future so watch for your chance to get one!
We’re very excited about the interest taken in MatterMeter after being open to the public for only a week. We’ve already registered more than 4 000 visits and 30 000 page views! Google, 30 Rock, and IKEA have climbed to the top of our brand MatterBoard while Nike, Kentucky Fried Chicken, and Fox have drifted to the bottom. If that doesn’t sit right with you, you will just have to visit MatterMeter and make sure you matterize them yourself!
Based on your feedback, we’ve made some great additions to MatterMeter this last week. More will follow, but here are just a few of the things we’ve added so far:
- Live feed of who is joining, matterizing, following and replying
- Random matters (we are researchers you know)
- Top and bottom matters for today, this week, and this month
- Favorite the brands you are most interested in
Welcome to Conversition Strategies! Today is the official Grand Opening of our company, what we hope will be a valuable marketing research source for brands and companies.
Today is also special because we are launching our very first website. MatterMeter.com gives people a place to share ideas about which brands matter and don’t matter to them. Why not visit the site, rate some brands, and tell us what matters to you? We hope you like it!
MatterMeter is just the beginning for us. We already have several innovative products in the design and development phase, including something called EvoListen. We are positive that EvoListen will offer you a whole new way of thinking about research. You’ll just have to wait until late summer to find out.
In the meantime, you can follow our journey here or on Twitter. We look forward to hearing from you!
