by Dan Leahul, Brand Republic 14-Jul-09, 11:15
LONDON – TweetFeel, a new Twitter application which allows marketers to instantly gather the overall sentiment of their brands, has gone live as use of the microblogging website continues to surge after slowing slightly last month.
by Robin Wauters on July 13, 2009
TweetFeel is a new web service by marketing research startup Conversition Strategies that combines real-time search for Twitter with sentiment detection algorithms. The idea is for people to use TweetFeel to run search queries for products, celebrities, companies, brands etc. and thus get a notion of what the average Twitter user thinks of them in a matter of seconds…
Published July 13, 2009
Social media research agency Conversition has developed a website through which people can search Twitter for mentions of brands, celebrities and products, and to see whether the tweets are positive or negative….
By Adam Ostrow, July 13, 2009
TweetFeel is a new Twitter search tool along the same lines, but instead of showing one or the other, gives you a numerical score as to how positive or negative tweets are about a given topic. Its analysis is based not just on emoticons, but also words and phrases…
There are just too many new MatterMeter features this week to talk about them all! In addition to our random matter widget, you can now download the widget for your favorite brand by clicking on ‘Get Meter’ to the right of the meter on the brand page. Of course, our favorite brand is MatterMeter. Click on the widget here to Matterize it yourself!
Another great feature added to MatterMeter this week was FaceBook Connect. This idea came straight from the Mashable review of MatterMeter by Adam Ostrow who wrote, “Given the very niche nature of MatterMeter, it would be far stickier – and likely attract far more votes – as a Facebook Connect application”.
There are now over 4,000 entries and 1,200 brands on MatterMeter. Pretty soon, we’ll be able to share some results with you. For instance, how do guys and gals differ in their ratings of Facebook? How likely are people to say Nike matters if they already say Apple matters? Coming soon!
The Conversition team had several exciting days last week, all related to MatterMeter! In reverse order….
Third, and most exciting, Mashable, which describes themselves as “the world’s largest blog focused exclusively on Web 2.0 and Social Networking news with more than 5 million monthly pageviews,” in association with Microsoft BizSpark, selected www.MatterMeter.com for a review. What day did this happen? It happened May 7 which is Jean’s birthday! Of course! Adam Ostrow called MatterMeter ‘intriguing,’ ‘interesting,’ and ‘very frank.’ We’ve read the review about 43 times so now it’s your turn. Read it here.
Second, we launched a great new MatterMeter widget which you can easily download to your own blog, website, or homepage. Click here to get yours!
First, we welcomed a new member to the team, Jeremy, our MatterMeter man! Welcome to the ride Jeremy! It’s only just begun.
