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	<title>Conversition Social Media Market Research &#187; mamasox</title>
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		<title>Why Lee Won</title>
		<link>http://www.conversition.com/why-lee-won/</link>
		<comments>http://www.conversition.com/why-lee-won/#comments</comments>
		<pubDate>Thu, 27 May 2010 16:14:34 +0000</pubDate>
		<dc:creator>Conversition Team</dc:creator>
				<category><![CDATA[conversition]]></category>
		<category><![CDATA[american idol]]></category>
		<category><![CDATA[amidol]]></category>
		<category><![CDATA[bowersox]]></category>
		<category><![CDATA[content analysis]]></category>
		<category><![CDATA[crystal bowersox]]></category>
		<category><![CDATA[evolisten]]></category>
		<category><![CDATA[lee dewyze]]></category>
		<category><![CDATA[mama sox]]></category>
		<category><![CDATA[mamasox]]></category>
		<category><![CDATA[sentiment analysis]]></category>
		<category><![CDATA[text analysis]]></category>

		<guid isPermaLink="false">http://www.conversition.com/?p=2963</guid>
		<description><![CDATA[After intense competition between Lee Dewyze and Crystal Bowersox for the title of 2010 American Idol, Lee took home the title. It was a battle between reflective, general competence and quirky, stylistic competence, and general competence is what the American people wanted this time. Though an obvious majority of idol fans are delighted that Lee [...]]]></description>
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<p>After intense competition between Lee Dewyze and Crystal Bowersox for the title of 2010 American Idol, Lee took home the title. It was a battle between reflective, general competence and quirky, stylistic competence, and general competence is what the American people wanted this time. Though an obvious majority of idol fans are delighted that Lee won, another group of people are wondering how could this possibly happen. Well, here is the final answer on Why Lee Won.</p>
<p>First, let&#8217;s have a look at how Lee and Crystal have been doing on a weekly basis. The chart shows the percentage of opinions that were positive towards Lee and towards Crystal. Since the beginning of March, they have shared the top spot, but Lee has taken that spot on a more consistent basis.</p>
<p><a rel="attachment wp-att-2971" href="http://www.conversition.com/why-lee-won/weekly-idol-2/"><img class="alignright size-large wp-image-2971" title="weekly idol" src="http://www.conversition.com/wp-content/uploads/2010/05/weekly-idol1-600x308.jpg" alt="" width="600" height="308" /></a></p>
<p><span style="color: #0000ff;"><strong><span style="color: #0000ff;">Lee: Emotions</span></strong><strong> </strong></span>towards the two contestants were fairly similar. About 48% of people had positive feelings towards <span style="color: #339966;">Lee </span>(as opposed to neutral or negative) while about 47% of people had positive emotions towards Crystal.</p>
<p><strong><span style="color: #0000ff;">Lee: Recommendations </span></strong>for the two contestants were slightly higher for <span style="color: #339966;">Lee</span>. 43% of recommendations for Lee were positive as opposed to 39% for Crystal.</p>
<p><strong><span style="color: #0000ff;">Lee: Physical appearance</span></strong> played a role as <span style="color: #339966;">Lee </span>generated 43% positive opinions about his looks while Crystal only generated 37% positive opinions about her looks.</p>
<p><span style="color: #0000ff;"><strong><span style="color: #0000ff;">Crystal</span></strong></span>: It could have been Crystal&#8217;s wacky locks that pulled her down but it wasn&#8217;t. Opinions about her <strong><span style="color: #0000ff;">hair </span></strong>generated 39% approval while opinions about Lee&#8217;s<strong> </strong>hair, as ordinary as it is, generated 36% positive opinions.</p>
<p><strong><span style="color: #0000ff;">Lee</span></strong>: Crystal clearly had an issue with her discolored teeth and this also contributed to her physical appearance scores. But, many people were able to get past that as 24% of opinions about her <strong><span style="color: #0000ff;">teeth</span></strong> were positive while 29% of opinions about Lee&#8217;s teeth were positive.</p>
<p><strong><span style="color: #0000ff;">Lee: <span style="font-weight: normal;"><span style="color: #000000;">Regardless of how true, Crystals disheveled hair and discolored teeth contributed to an overall opinion about </span></span>cleanliness. </span></strong>Crystal generated only 34% positive scores in this regard while <span style="color: #008000;">Lee </span>generated 43% positive scores.</p>
<p><span style="color: #0000ff;"><strong><span style="color: #0000ff;">Lee</span></strong></span>: Crystal&#8217;s unique personality did not go unnoticed as 20% of people approved of her quirkiness. But, the calm, even personality of Lee was more desired as 39% as opinions about Lee&#8217;s <strong><span style="color: #0000ff;">emotional stability</span></strong> generated positive scores.</p>
<p><strong><span style="color: #0000ff;">Lee</span></strong>: Lee&#8217;s <strong><span style="color: #0000ff;">quietness <span style="color: #000000;"><span style="font-weight: normal;">was very appealing to people as he generated a 47% positive score compared to Crystal&#8217;s 30% positive score.</span></span></span></strong></p>
<p><strong><span style="color: #0000ff;">Crystal</span></strong>: Not surprisingly, Crystal generated much higher <strong><span style="color: #0000ff;">new and different</span></strong> scores, with 50% positive opinions compared to Lee&#8217;s 42% positive opinions.</p>
<p><strong><span style="color: #0000ff;">Crystal</span></strong>: And, Crystal definitely owned the <strong><span style="color: #0000ff;">&#8216;cool&#8217; factor</span></strong> as she generated 55% approval compared to Lee&#8217;s 47% approval in this area.</p>
<p><strong><span style="color: #0000ff;">Crystal</span>: </strong>Crystal was also felt to be far better at <strong><span style="color: #0000ff;">selecting songs</span></strong> with 69% approval compared to 51% approval for Lee.</p>
<p><strong><span style="color: #0000ff;">Crystal:<span style="font-weight: normal;"><span style="color: #000000;"> These unique Crystal characteristics led to her generating slightly higher </span></span>anticipation scores. </span></strong><span style="color: #008000;">Crystal g</span>enerated 50% positive opinions while Lee generated 47% positive opinions.</p>
<h2>Given that these are the areas generating the most differences between Lee and Crystal, one thing becomes clear. You might think appearances don&#8217;t matter, but that is Why Lee Won.</h2>
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