Wednesday, March 2nd, 2011
Not many folks liked the popularity contests of highschool, but we still like to be popular, whether in the face-to-face space or the online space. Klout is one of the available measures of online influence and it takes into account the size of your engaged audience, the likelihood that people will retweet or message or like you, and how influential your engaged audience is.
The folks at Klout have even built an extension for the Chrome browser that lets you see the Klout score of each tweeter in your stream. According to the screencap of our twitterstream, these research folks are doing pretty well with scores ranging from 42 to 66.
But let’s not worry about what Klout does, or how it does it or even whether it is actually accurate it is. Let’s consider, instead, people’s perceptions of the tool. Do we love it or hate it?
First of all, the obvious notes – This dataset does not include tweets or blogs or messages sourced from Klout or KloutPerks. And, the measurement was not confounded with Klout terminology such as “specialist” or “influenced” or “perk.” And lastly, we’re basing our results from a random sample of about 5000 messages that were written in 2011.
Now that we’re all on board, let’s look at some numbers.
Overall, do people like Klout?
Overall, people are fond of Klout. Around 40% of people like it while only 6% of people dislike it. But, that leaves an awfully large group of people who are undecided, unsure, or couldn’t care less. Common ways to talk about Klout include “best,” “love,” “thank,” “amazing,” “impressive,” and “fun” but we also speak of “sadly,” “dislike,” “wtf,” “rant,” “scary,” and “shame.”
Among people recommending tools, is Klout recommended?
We’re doing pretty good here! About 66% of people would recommend Klout. In fact, they say they not only “recommend” Klout, but they “endorse it,” “cheer for it,” and are “addicted to it.” That does leave another 30% of people who are pretty neutral about the whole thing, as well as a 4% who would never recommend it.
Among people talking about favorites, is Klout their favorite influence tool?
In this case, we have a ton of people talking about Klout being their favorite tool. Being the favorite of 67% of people is pretty darn good. But, of course, about 32% of people don’t really care, and a tiny percent say it’s not their favorite at all.
Among people talking about accuracy, do people feel that Klout is accurate?
Lastly, and possibly the most important item for a small number of researchers who are most concerned with validity, we come to accuracy. In this case, only 14% of people gave Klout a positive score. And, more than 22% gave Klout a negative score. While many people say Klout is “accurate,” even more say it is “wrong” or it’s a “fail.”
So, it seems that regardless of accuracy being less than desirable, people are still fond of the tool. Our Klout score is 50. What’s yours?
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Category conversition | Tags: Tags: #ngmr, annie pettit, content analysis, conversition, focus groups, klout, lovestats, market research, marketresearch, mrx, newmr, sentiment analysis, smr, social media analytics, social media marketing, social media monitoring, social media plan, social media research, social media strategy, surveys, tessie ting, tessietweets, text analysis,