A delightfully disgusting hoax: The New Skinwich!

Thursday, August 19th, 2010

We can’t help but join in on the joke. Much to our amusement, fast breaking news revealed that one of the top restaurant chains was going to launch a new sandwich, not containing fried chicken but rather fried skin of chicken. Are you curious about the reaction to this new food created by a nation already known for poor eating habits?

We gathered a sample of opinions talking about the Skinwich from across the internet. Blogs, microblogs, forums, news, we reviewed them all. And now, the results are in.

Give it a try! 33% of opinions were in favor of trying this new delicacy while 20% were definitely not in favor. Another 47% were as yet undecided. I think I’m going to put myself in the Definitely Not category.

Tasty treat or gross grub?  5% of opinions were positive towards the potential taste while only 9% of the opinions were negative. I’m personally going to stick with the negative.

Healthy or hearty? Yikes! 5% of opinions were positive about the potential health benefits while 18% thought this concoction would be unhealthy. Maybe it’s the dairy in the cheese that people thought was healthy?

Well, this is one case where I don’t need numbers to tell me what the average person thinks of this fake food. A word cloud does the trick perfectly.

We have a winner!

Monday, May 4th, 2009

To celebrate the launch of MatterMeter, we announced on Twitter that we would give a MatterMeter t-shirt to the first person to DM us with the correct description of the easter egg on the website. Congratulations to FastIrish, a retired marine, for finding it! We will be giving away more t-shirts in the future so watch for your chance to get one!

We’re very excited about the interest taken in MatterMeter after being open to the public for only a week. We’ve already registered more than 4 000 visits and 30 000 page views! Google, 30 Rock, and IKEA have climbed to the top of our brand MatterBoard while Nike, Kentucky Fried Chicken, and Fox have drifted to the bottom. If that doesn’t sit right with you, you will just have to visit MatterMeter and make sure you matterize them yourself!

Based on your feedback, we’ve made some great additions to MatterMeter this last week. More will follow, but here are just a few of the things we’ve added so far:
- Live feed of who is joining, matterizing, following and replying
- Random matters (we are researchers you know)
- Top and bottom matters for today, this week, and this month
- Favorite the brands you are most interested in

We’re listening!