Posts Tagged ‘jeffrey henning’

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These are a few of my favourite tweets! #MRXU

Tuesday, January 11th, 2011

Today is the first ever Market Research Twitterversity, conceived of and hosted by the very talented Kathyryn Korostoff of Research Rockstar.  Follow the #MRXU hashtag on Twitter all day long to listen and learn from Kathryn and the visiting professors including  Annie Pettit, @LoveStats. Feel free to ask questions and make comments!

Check back later for more, but here are just a few of our favourite tweets so far:

Tom De Ruyck
tomderuyck Tom De Ruyck
  • 3/ Remember: Research Communities are never representative! They are a qual tool and specific profiles participate! #mrxu #mrx (#mroc tips)
  • 5/ Work with 150 people max: our scientific research shows that more members will not deliver you with extra insights #mrxu #mrx #mroc tips
  • 15/ Give part of the community back to the members: their ‘room’! It’s the social glue of your community = important #mrxu #mrx (#mroc tips)
Jeffrey Henning
JHenning Jeffrey Henning
  • MROC: “a captive interactive group of people online, joined by a common interest, harvested for MR over time.” #MRXU
  • Don’t just measure customer-service satisfaction; design your research to improve service and empower employees.#MRXU
  • Don’t write your survey so that it sounds like a questionnaire. Write simpy, clearly, conversationally. #MRXU
  • Don’t assume that your online survey looks the same to other people. Check it in multiple browsers; it may look quite different. #MRXU
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Conversition
Conversition
  • SMR Weighting: Ensuring none of your social media websites overpowers all other results. #MRXU
  • SMR Sampling: Choosing which social media sites are relevant for your research. #MRXU
  • Let sample sizes be determined by need, not cost, so that the survey is not in vain. #MRXU
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Kathryn Korostoff
ResearchRocks Kathryn Korostoff
  • Remember: Satisfaction is an attitude, Loyalty is behavior–important to understand both #MRXU
  • Biased sample: when data is collected from a group that is not representative of the intended population. #MRXU
  • Triangulation: results from 1 study are compared to results from others (perhaps using different methods) to confirm or add context #MRXU
  • When starting a quantitative project, the researcher has very specific hypotheses to test or questions to answer. http://dld.bz/uKZX #MRXU
  • If you don’t know statistics, hire an expert or agency to help. Collecting data is a waste of $ of you don’t analyze it correctly. #MRXU

Related Posts:

Free market research training via twitter
Research Rockstar’s Market Research University

Conversition Represents SMR Practitioners on CASRO Social Media Research Task Force

Thursday, September 2nd, 2010

CASRO today announced the formation of a social media research task force to address the many ethical and methodological issues developing in the wake of social media research’s emergence. Conversition Strategies is pleased to to represent the voice of SMR practitioners on this task force with participation by Annie Pettit (@LoveStats on Twitter).

Current  members of the task force include:
Jeff Resnick, Global Managing Director, Opinion Research Corporation, Chair of Committee
Duane Berlin, Lev & Berlin, P.C. and CASRO General Counsel
Jeffrey Henning, founder and VP of Strategy at Vovici Corporation
Susan McDonald, CEO of National Analysts Worldwide and 2011 CASRO Board Chair
Annie Pettit, Chief Research Officer of Conversition Strategies
Peter Milla, Technology Consultant for CASRO

CASRO welcomes contributions from all industry representatives. A “Town Hall Meeting” will be held on Wednesday, October 13, 2010 at CASRO’s 35th Annual Conference in North San Diego. Comments may be sent to smr@casro.org. Other venues for discussion will be announced.

Announcement in Daily Research News
Announcement in Research Live

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