MR Web: e-Rewards Buys Conversition Strategies

Monday, May 16th, 2011

e-Rewards Buys Conversition Strategies
May 11 2011

e-Rewards, the parent of online panel firm Research Now, has acquired social media market research agency Conversition Strategies, just two years after its launch by former Ipsos and NPD executives Jean Davis and Tessie Ting. Terms of the deal were not disclosed.

Conversition, which has bases in the US and Canada, applies scientific principles to the collection and analysis of social media data. Its flagship product EvoListen collects data sourced from online social media outlets; cleans, filters and weights it; and then formats it into quantitative data sets.

Read the rest of the mrweb announcement here.

Conversition Strategies launches EvoPlay, a consumer friendly social media exploration tool

Friday, July 23rd, 2010

For Immediate Release

New York, NY, July 23, 2010 – Conversition Strategies, the developer of social media research product evolisten™ and www.tweetfeel.com, has launched EvoPlay, a social media exploration tool for consumers.

Unlike evolisten™ which has been specifically designed for researchers, and tweetfeel which has been designed for  instant twitter analysis, EvoPlay is a free tool that consumers and brands alike can use to visualize sentiment across the entire internet space. Based on the most topical brands, the tool presents sentiment and conversation topics and provides a taste of social media research in a fun way. Sentiment can be displayed over limited time period allowing consumers to see brands rise and fall as marketing campaigns succeed and fail.

“The scientific principles of social media research can be intimidating, but this tool helps people see it in a more basic form by creating an engaging experience,” states Tessie Ting, co-founder of Conversition.  Jean Davis says, “This new tool will allow people to get inside the data and really experience what social media research is all about. Not just Twitter, not just Facebook, but the entire internet space.”

About Conversition Strategies:

Conversition Strategies is a boutique online market research firm based in the US (Conversition Strategies Limited) and Canada (Conversition Strategies Incorporated).  Conversition listens to consumers by applying scientific principles to the collection and analysis of social media data. Its strength lies in combining the expertise of globally respected market researchers with social media mavens.

For more information, please contact:

Jean Davis
Conversition | By researchers, For researchers

Peanut Labs and Conversition Strategies Team Up to Launch SocialVoice

Wednesday, May 12th, 2010

Peanut Labs and Conversition Strategies Team Up to Launch SocialVoice
New Social Media Research Product to Enable Researchers to Now Ask & Listen

SAN FRANCISCO – May 11, 2010 – Peanut Labs, the leading provider of social media sample for market research, and Conversition Strategies, a boutique social media marketing research firm, have recently teamed up to offer SocialVoice, a new social media research product grounded in scientific fundamentals.

Developed to be the next generation of market research, SocialVoice allows researchers to scientifically measure opinions registered in social media. Designed by researchers with over 80 years of research experience, SocialVoice was built specifically with the needs of researchers in mind. It provides the necessary variables to transform unstructured social media conversations into data that mirrors traditional survey research data.

By incorporating techniques such as sampling, weighting, sentiment analysis and content analysis, SocialVoice takes advantage of processes that facilitate traditional research features. These techniques ensure that researchers can use both survey research and social media research in cooperation to enhance their product learnings.

“We are pleased to begin this relationship with Peanut Labs, a company that has proven it understands the importance that social media plays in the marketing research industry,” said Tessie Ting, co-founder of Conversition. “The fact that researchers can easily combine the benefits of traditional survey research with those of social media research is of utmost importance to us, and we’re happy that SocialVoice can be that uniting product,” adds co-founder Jean Davis.

For More Information

Heather Milt, Heather.Milt@peanutlabs.com
Jean Davis, Jean@conversition.com

About Conversition Strategies

Conversition Strategies is a boutique online market research firm based in the US (Conversition Strategies Limited) and Canada (Conversition Strategies Incorporated). Conversition listens to consumers by applying scientific principles to the collection and analysis of social media data. Its strength lies in combining the expertise of globally respected market researchers with social media mavens.

About Peanut Labs

Peanut Labs connects researchers to social media through partnerships with 400+ leading networks and applications. The company provides access to fresh respondents globally by profiling users from an online population of over 240 million unique individuals. Peanut Labs is based in San Francisco with offices in Seattle and New York City. The company was founded in July 2007 and is privately held. For more information, visit www.peanutlabs.com.

The Conversition Book Club

Tuesday, June 30th, 2009

Though we love to read computer programming books about Symfony, PHP, and Flash, Jean’s love of ‘real’ books has opened a new world for us. So, in no particular order, we’ve each listed out one book we’ve recently enjoyed. Perhaps you might want to read one of these yourself.

1) Good to Great by Jim Collins: Shows that greatness is not a function of circumstance, but largely a matter of conscious choice and discipline.
2) The Purple Cow by Seth Godin: It reminds me to not be boring, and that playing it safe is risky and very good is bad.
3) Click by Bill Tancer: Great insights around what people say they do and what they actually do regarding the internet
4) The Snowball by Warren Buffett: Interesting insight on life and business, start small, cultivate great ideas, pick the right people, be honest, work hard, and things will snowball.
5) The Little Church that Could by Jean Marie Davis: Not available for purchase (yet) but it’s a fun and inspirational review of the signs posted outside one church for an entire year
6) www.google.com: Google has the answer to every question – you just have to know how to ask it. [ok, ok, this isn't a book, but you get the point]

Our small, but growing library…