IMRO guidelines for research based on social media data

Tuesday, July 20th, 2010

A committee has been formed and brainstorming is underway!

With the realization that research using social media data is quickly gaining in popularity, the IMRO division within the MRA has put together a committee to help define and guide users and providers in this space. Over the next couple of months, a team of 17 or so researchers, including Annie Pettit (@LoveStats) of Conversition Strategies, and led by Jim Longo (@LongoMR) of iTracks, will be putting their heads together to build a short document that will be made publicly available.
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The committee will address a number of issues including what is social media research, how should users evaluate it, what are the essential components for consideration, as well as other key topics. The goal is not to provide rules that must be followed but rather to ensure users and providers are aware of all of the issues when considering and conducting social media research.
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Your opinions are important. Share your thoughts, questions and concerns with us by leaving comments here, emailing Annie (LinkIn) or by emailing Jim Longo.