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	<title>Conversition Social Media Market Research &#187; itampon</title>
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	<description>Social Media Market Research by researchers for researchers</description>
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		<title>The iPad Story</title>
		<link>http://www.conversition.com/the-ipad-story/</link>
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		<pubDate>Tue, 02 Feb 2010 01:39:02 +0000</pubDate>
		<dc:creator>Conversition Team</dc:creator>
				<category><![CDATA[tweetfeel]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[itampon]]></category>
		<category><![CDATA[steve jobs]]></category>

		<guid isPermaLink="false">http://www.conversition.com/?p=2123</guid>
		<description><![CDATA[In the 24 hours that elapsed after Steve Jobs made the iPad announcement, we collected almost half a million tweets about the iPad. Using TweetFeel&#8217;s proprietary sentiment engine, we scored a sample of about 40,000 tweets. Then, we dove right in to take a much closer look at a subset. Here&#8217;s what we discovered. Overall [...]]]></description>
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<p>In the 24 hours that elapsed after Steve Jobs made the iPad announcement, we collected almost half a million tweets about the iPad. Using TweetFeel&#8217;s proprietary sentiment engine, we scored a sample of about 40,000 tweets. Then, we dove right in to take a much closer look at a subset. Here&#8217;s what we discovered.</p>
<p>Overall sentiment sat at around 60% positive. Generally, people have positive opinions about the iPad.  But, among the 40% of tweets that didn&#8217;t talk about the iPad in a positive light, the majority of tweets were related to the name and it&#8217;s associated feminine hygiene references. In addition, people felt that the lack of Flash, multi-tasking, and a camera were huge drawbacks. The most common negative opinion was that the iPad is just a big huge iPhone &#8211; so what!</p>
<p>On the other hand, the positive tweets mostly reflected generic comments such as &#8220;It&#8217;s awesome&#8221; and  &#8220;I want one&#8221;.  In other words, people don&#8217;t really know what it is or what it does, but boy do they ever want one.</p>
<p style="text-align: left;">In 2001, the iPod kind of got the same kind of chatter so only time will tell now!</p>
<p style="text-align: center;"><a rel="attachment wp-att-2142" href="http://www.conversition.com/the-ipad-story/negativeipadstory/"><img class="aligncenter size-full wp-image-2142" title="NegativeiPadStory" src="http://www.conversition.com/wp-content/uploads/2010/02/NegativeiPadStory.jpg" alt="" width="517" height="400" /></a></p>
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