We heard it all yesterday. The amazing, brilliant, stunning, and incredible Flipboard for the iPad had a few problems from server overloads to failed connections with twitter and facebook. Did that phase people at all? Let’s have a look at the most recent online conversations to see how consumer sentiment changed since yesterday.
Overall sentiment: A very slight decrease from 61% positive to 58% positive with 3% (as opposed to 0%) of opinions now in the negative zone. The problems with crashing and connection failures may have bothered a few people, but they just couldn’t damper overall spirits. The Flipboard is still “amazing,” “awesome,” “brilliant,” and “incredible.”
Recommendations: Remained stable at 58% positive. The app still comes highly recommended as the “greatest” thing since the last greatest thing.
Ease of use: Decreased from 70% positive to 62% positive. This is a noticeable decline but still stunningly high given that 30% positive is a score most brands would hope to achieve.
Fashionable: Decreased from 79% positive to 74% positive. A small decline but not nearly enough to take away from the app being “beautiful,” “sleek” and “very cool.”
eReader: Decreased from 68% positive to 64% positive. Today, we also saw 2% of the opinions fall into the negative zone, but overall, people like the app as an ereader.
Facebook: A small decrease from 68% positive to 65% positive. And, today brought 1% of scores into the negative zone, again likely because of the connection issues. People like how the works with facebook.
Twitter: Another small decrease from 65% positive to 61% positive, plus 1% of scores in the negatives also because of the connection issues. People still like how the app works with twitter.
For the most part, scores decreased by several points. However, since the average positive score for most brands is around 30%, the fact that Flipboard is still registering scores in the mid to high 60s, even after a decline from day 1 is a stunning achievement. With negative opinions reflecting only 1% or 2% of overall opinions, the Flipboard seems to have continued its winning streak directly into day 2.
Apparently, even the crashes and failed connections are unable to counter the boxes of chocolates and bouquets of roses that are being handed to this pretty little app. .
What product launched barely one day ago? What product is “just an app?” What brand new app can’t keep up with consumer demand after just one day on the market?
It must be Flipboard, a new app for the iPad, an app that promises simplicity in all things from using your social networking tools to reading books and magazines. And so far, the buzz isn’t just the hype of anticipation, it’s the hype of reality.
Conversition gathered thousands of conversations that have happened only within the last few days and analyzed the results. Let’s consider the percentage of opinions that were positive, as opposed to neutral or negative, in respect to a few different measures: ..
61% positive: Overall, it’s a good app, but if you need to know the specifics, the most common comments are that it’s “amazing,” “awesome,” “brilliant,” and “incredible.”
58% positive: The app comes highly recommended. People say it’s the “greatest.” We’re assuming the greatest since the iPad and sliced bread that is.
70% positive: The app is “easy,” “effortless,” “straightforward,” and “simple” to use.
79% positive: The app is “beautiful,” “sleek” and “very cool” or “really cool.”
68% positive: The app is a good ereader.
68% positive: The app works well with facebook.
65% positive: The app works well with twitter.
Given this stunning level of positivity, we can’t wait to see what the trend line turns out to be. Are we witnessing the birth of the next amazing piece of software, the iPad of software? Or, is this just a temporary fad fueled by great marketing and social media celebrity endorsements.
Regardless, if you’re looking for an easy application for using twitter and facebook, one that is brilliant, effortless, and sleek, the internet community highly recommends that you try the Flipboard. If you can finagle yourself an invite that is.
On to part 2 of data quality! Ok, so BP was a bad example. Obviously, a lot of different brands and people and things will have the initials BP. It’s an isolated case. But is it? Here is another great example of how data quality begins at the very beginning of any social media research project.
The scenario is the same. We gathered thousands of verbatims from thousands of websites and created a word cloud of all things related to Apple. The usual suspects are all there. Competitive brands like HP, Hitachi, and Toshiba are well represented. And, since the iPad is the greatest discovery in all of mankind EVER, it is the most prominent feature of the cloud.
But wait. Isn’t there more to Apple than just computers? Here is a second word cloud we created from the very same data. No manipulations and no sneaky subsampling. What’s with all this apple pie, apple cider, and apple cinnamon deliciousness? This is simply another great example of poor quality workmanship inviting terribly incorrect confounds.
Is social media research fast? Sure it is. It’s even faster if you ignore the annoying stage of data quality.
Just the thought of books brings to mind the sound of cracking the spine and the smell of fresh pages. The Sony Reader, the Kindle, the Nook, and now the iPad are threatening to kill, or at least decimate, that fresh new book smell.
We selected a representative sample of more than 10 000 opinions related to regular softcover/hardcover books and compared them to opinions related to ebooks. The good thing is that, for the most part, people don’t hate books. In either case, less than 4% of opinions showed a general dislike for books or ebooks.
On the other end of the scale, ebooks are winning the debate. Compared to 21% of opinions generating a positive opinion of regular books, almost 35% of opinions generated a positive opinion of ebooks. Of course, that leaves a lot of people in the neutral or indifferent zone, though 14% more people are indifferent about regular books compared to ebooks.
Why are ebooks winning? Even though regular books receive more positive recommendations, ebooks are seen as innovative, stylish, and sexy. People just want to try out the new technology.
As one person so elegantly stated, “The best books are serious investments, pleasing not only the mind, but also the eyes and the hands: with beautiful colorful covers, white, crisp-smelling pages, and dark, striking, elegant fonts.”