Who Hates Google+ the Most: 16 Views from 16 Networks

Friday, July 29th, 2011

Whether you were lucky or unlucky to be the first or last person on Google+, most people who  wanted an invite have now checked out the newest threat to Facebook and Twitter.

Are you a Twitter fan who hates the intruder? Are you a reluctant Facebook user desperate for a new option? Are you a die hard Googlite jumping for joy over yet another Google product? We decided to find out who the fans of G+ are.

First, the standard Conversition methodologies were applied including collecting thousands of comments about Google+, Google Hangouts, and Google Circles from across the internet. Whether the comments were written within the Twitter, Facebook, or Google networks, or from thousands of other forums, blogs, and websites, a wide sample of opinions was gathered. Second, we evaluated how positive or negative the opinions were. Third, we examined the sentiment based on the source of the opinions. Drum roll please….

• Twitter: Yessiree – Twitterites generated the smallest percentage of positive opinions, just 20%. Surprised? Doubt it.
• Facebook: Did you think they would be second after Twitter? Nope, Facebook users fell closer to the middle with 27% of their opinions in the positive space.
• Google+: What? Not the most positive? Nope, 29% of their opinions about G+ were positive. Guess they’re not biased after all!
• Digitalpoint: Who, you ask, are these people? A very passionate group of computerites of whom 46% give Google+ the thumbs up. Be here and be square!

I must admit that I’m most surprised that Google+ users didn’t have the most positive opinions. Which result surprised you?

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Fail #1 Google, Fail #2 Superbowl Tibet, and Groupon Hangs in the Wings

Monday, February 7th, 2011

If you’ve been living in cave, you may not have seen the commercial that Groupon aired during the Superbowl this weekend. The Twitterverse jumped all over it as soon as they realized it was poking fun at Tibet, a nation that has and is suffering immensely. Many people instantly wrote Facebook and Twitter messages and blogged that they would be immediately unsubscribing from the Groupon service in protest.

But it’s much more interesting to look at the historical record for Groupon. The chart below shows us the average sentiment towards Groupon since January 2010, just over one year ago. With 1 representing negative, and 5 representing positive, the average opinion of Groupon registered fairly positive, with little dips here and there, right up until the end of November. That is where you see the first serious dip in the line.

For some reason, sentiment took a major nose dive at the end of November. This is when Google offered over 5 billion dollars to acquire them, an offer which Groupon execs promptly declined. People were outraged. How could such a simple service be worth so much? How could such a simple service NOT accept a ridiculously high price? (I’m astounded too!) After a few days though, people let go of the infraction and returned to their normal lives and their ongoing appreciation of the Groupon offers. Perceptions of Groupon returned mostly to normal, but not completely.
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Fast forward to yesterday, Superbowl 2010. Groupon aired a commercial that many people found extremely offensive and disrespectful of the plight of millions of people. And that is where we see the second major dip in the chart. What is interesting is that the degree of negativity is extremely similar to what was seen with the Google incident, something which wasn’t even offensive or disrespectful.

What are we to make of this? Was the Groupon ad intended to return sentiment back to pre-Google event levels? Was it intended to draw people to the Groupon website where visitors could contribute financially to the plight of the Tibetans? Will this spread across the internet and into the offline space, pulling Groupon further down or will Groupon recover?

We’ll have to check back in a few weeks and see how Groupon fares in the longer term.
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Welcome Francois!

Tuesday, March 23rd, 2010

We are delighted to have Francois join the Conversition team today! Francois is our newest developer and we look forward to all the interesting new ideas he will bring to our team.

He’s a fan of google and comics so we can already tell he’ll fit in great.

He’s also teaching us french internet lingo. This means “till we meet again.”

@++

The Conversition Book Club

Tuesday, June 30th, 2009

Though we love to read computer programming books about Symfony, PHP, and Flash, Jean’s love of ‘real’ books has opened a new world for us. So, in no particular order, we’ve each listed out one book we’ve recently enjoyed. Perhaps you might want to read one of these yourself.

1) Good to Great by Jim Collins: Shows that greatness is not a function of circumstance, but largely a matter of conscious choice and discipline.
2) The Purple Cow by Seth Godin: It reminds me to not be boring, and that playing it safe is risky and very good is bad.
3) Click by Bill Tancer: Great insights around what people say they do and what they actually do regarding the internet
4) The Snowball by Warren Buffett: Interesting insight on life and business, start small, cultivate great ideas, pick the right people, be honest, work hard, and things will snowball.
5) The Little Church that Could by Jean Marie Davis: Not available for purchase (yet) but it’s a fun and inspirational review of the signs posted outside one church for an entire year
6) www.google.com: Google has the answer to every question – you just have to know how to ask it. [ok, ok, this isn't a book, but you get the point]

Our small, but growing library…

We have a winner!

Monday, May 4th, 2009

To celebrate the launch of MatterMeter, we announced on Twitter that we would give a MatterMeter t-shirt to the first person to DM us with the correct description of the easter egg on the website. Congratulations to FastIrish, a retired marine, for finding it! We will be giving away more t-shirts in the future so watch for your chance to get one!

We’re very excited about the interest taken in MatterMeter after being open to the public for only a week. We’ve already registered more than 4 000 visits and 30 000 page views! Google, 30 Rock, and IKEA have climbed to the top of our brand MatterBoard while Nike, Kentucky Fried Chicken, and Fox have drifted to the bottom. If that doesn’t sit right with you, you will just have to visit MatterMeter and make sure you matterize them yourself!

Based on your feedback, we’ve made some great additions to MatterMeter this last week. More will follow, but here are just a few of the things we’ve added so far:
- Live feed of who is joining, matterizing, following and replying
- Random matters (we are researchers you know)
- Top and bottom matters for today, this week, and this month
- Favorite the brands you are most interested in

We’re listening!