Coca-Cola was recently named the best global brand by Interbrand with a value of over 68,734 million dollars. This ranking holds from last year and, in fact, represents 3% growth in the brand’s value.  How does this look in the social media world?

Though the beverage of the same name is only a portion of that overall success, we can look at overall feelings towards both Coca-Cola and Pepsi over the last 4 quarters. In terms of pure sentiment, Coke was more successful than Pepsi throughout the entire year.

One of the reasons for this could be consistently higher satisfaction with Coca-Cola television commercials. On a five point scale, satisfaction levels for Coke commercials over the last several months averaged 3.6 compared to a lower 3.2 for Pepsi. Given that thousands of verbatims contributed to these results, statistical significance is high and the conclusion can be drawn that Coca-Cola commercials are preferred. In addition, when considering discussions of business operations such as strategies, operations, and regulations, Coca-Cola again pulls ahead of Pepsi. Compared to an average score of 3.52 for Coke and an average score of 3.43 for Pepsi, this trend, which is consistent over the entire year, continues to put Coke ahead of Pepsi.

Can Coca-Cola maintain the momentum for a third year?