Super Bowl = Beer + Wings + Hooters

Tuesday, February 1st, 2011

Are you looking forward to Super Bowl XLV? Are you waiting impatiently to gather 312 of your closest friends together around your brand new 4000 inch TV with 27 different kinds of extra double deep fried chips? Then this is for you!
.
We gathered hundreds of thousands of conversations from across the internet, from blogs to microblogs, and forums to videos, to give you a psychographic profle of you. Yes, you – Super Bowl fans. So here is a list of what you like, and what you don’t like!
.

.

.

Hooter’s, not Red Lobster
Wendy’s, not Taco Bell
Foot Locker, not Gucci
Country music, not R&B
American Idol, not The View
iPod, not the Zune
Android, not the Blackberry
Football, not baseball
Tattoos, not piercings
Reebok, not Nike
Dockers, not Roxy
Cotton, not twill
Tortillas, not toast
Cream cheese, not Velveeta
Cake, not jello
Buffalo wings, not fish
Peanuts, not pecans
Potato chips, not popcorn
Peppers, not peas
Beer, not cognac
Budweiser, not Coors Light
Audi, not Mercedes
Sedan, not a wagon
Magazines, not books

Now you tell us! What else should we add to the list?
.
.
Related links
Battle of the Brands: Blackberry vs iPhone
Battle of the Brands: Angelina Jolie vs Bacon
Battle of the Brands: Homer Simpson vs Dunkin Donuts
WeightWatchers or Jenny Craig: Social Media Research Knows the Answer
Starbucks Logo Changes for Good

For the love of Vuvuzela!

Friday, June 18th, 2010

In the last few days, many people have been introduced to the musical instrument called the Vuvuzela. What do we really think of it? Let’s find out! We gathered more than 25 000 verbatims that mentioned the Vuvuzela from across the internet. Then, we conducted a content analysis to evaluate how people were talking about the instrument. Here are the results:

Based strictly on how people talk, the Vuvuzela is compared to a trumpet or french horn, and is much loved in South Africa. It is well-suited to someone wearing a jersey, drinking beer, and sitting in a  stadium.  No surprises there! So let’s get to the facts, jack!

• About 16% of people like it or love it, but about 20% of people find it annoying, offensive, irritating, and obnoxious.
• 12.4% of people like the sound while another 19% hate the sound. They talk about the noise, the blaring,  how deafening it is, and how it can wake the dead.
• When people talk about pride, 33% of them feel it is a great way to show their pride in their country but 10% think perhaps there is a better way to show your pride.
• In terms of health issues, 39% of people worry about how the instrument can be damaging to hearing. But, almost 2% of people are willing to forgo their hearing for a little bit of fun.

.
Be sure to get your vuvuzela blackberry app. You can download it here!
.

But who cares about all that negativity! Turn on the game!!

.