Who Hates Google+ the Most: 16 Views from 16 Networks

Friday, July 29th, 2011

Whether you were lucky or unlucky to be the first or last person on Google+, most people who  wanted an invite have now checked out the newest threat to Facebook and Twitter.

Are you a Twitter fan who hates the intruder? Are you a reluctant Facebook user desperate for a new option? Are you a die hard Googlite jumping for joy over yet another Google product? We decided to find out who the fans of G+ are.

First, the standard Conversition methodologies were applied including collecting thousands of comments about Google+, Google Hangouts, and Google Circles from across the internet. Whether the comments were written within the Twitter, Facebook, or Google networks, or from thousands of other forums, blogs, and websites, a wide sample of opinions was gathered. Second, we evaluated how positive or negative the opinions were. Third, we examined the sentiment based on the source of the opinions. Drum roll please….

• Twitter: Yessiree – Twitterites generated the smallest percentage of positive opinions, just 20%. Surprised? Doubt it.
• Facebook: Did you think they would be second after Twitter? Nope, Facebook users fell closer to the middle with 27% of their opinions in the positive space.
• Google+: What? Not the most positive? Nope, 29% of their opinions about G+ were positive. Guess they’re not biased after all!
• Digitalpoint: Who, you ask, are these people? A very passionate group of computerites of whom 46% give Google+ the thumbs up. Be here and be square!

I must admit that I’m most surprised that Google+ users didn’t have the most positive opinions. Which result surprised you?

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Related links
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Handling Social Media – Part 2: The Understanding

Friday, August 13th, 2010

By Fernando, Lead Evolisten Engineer

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So, you think you can handle Social Media? Great! Now what?

Well, let’s start at the beginning. What specifically is Social Media? Bypassing the fancy definitions, we can say that it’s a bunch of people coming together to talk and stuff, but not in person. The communication takes place through some sort of technological thingy, usually the Internet. The obvious examples are the ones that everyone has heard about, like facebook, twitter and all the other usual suspects (they’re only the tip of the iceberg by the way).

So, you have decided to start with twitter. You create an account and jump in to see what’s going on in there. You’re going to listen to the people, read their tweets and make everything better! After a while, you will find the first problem: there is a heck of a lot going on twitter. Like really, A LOT! You can read tweets for hours, until your eyes hurt, and get nowhere. Just in there, there are thousands upon thousands of relevant tweets to check out, hidden among millions upon millions of other stuff you don’t care about. And this is just one site. What about other popular sites? What about the whole Internet? You’re going to need some help.

Maybe hiring a couple more guys would be enough? Not really. Hiring a dirty dozen? Not really. Hiring a few thousand people and providing them with training, management and equipment? Maybe that would work, but that sounds awfully expensive. This is not going well.

ppdigital from morguefile

And it gets worse. It’s just not a matter of finding the content and reading it, that’s only the beginning. The real work comes after that. What’s the sentiment of the content? What are they talking about specifically? What’s valuable and what’s spam?

And, what if you really want to do things right and go all researchy on it. What are the demographics of these people? What about sampling and weighting? What about other stuff you don’t even know about? This is a lot of work, and you’re definitely going to need some help. Help with expertise.

Luckily, there’s one positive thing going on for you: we’re in the future! It’s the year 2010, the 21^st century! And we may not have flying cars yet or robot butlers as they promised us, but one thing we do have: information processing power and people who know how to use it. If you’re reading this blog, then you know by now that you’re not the first one to think about taming the Social Media beast. People are out there already doing this, already solving all those problems, and coming up with cold hard numbers and data that you can use to improve things. I know it because I’m one of those people.

It’s a whole new ballgame out there. Things are changing fast. Can you adapt and thrive? It is your choice. The help you need is already out there.

Flipboard Day 2: Server crashes and failed connections bow to true love

Friday, July 23rd, 2010

We heard it all yesterday. The amazing, brilliant, stunning, and incredible Flipboard for the iPad had a few problems from server overloads to failed connections with twitter and facebook. Did that phase people at all? Let’s have a look at the most recent online conversations to see how consumer sentiment changed since yesterday.

• Overall sentiment: A very slight decrease from 61% positive to 58% positive with 3% (as opposed to 0%) of opinions now in the negative zone. The problems with crashing and connection failures may have bothered a few people, but they just couldn’t damper overall spirits. The Flipboard is still “amazing,” “awesome,” “brilliant,” and “incredible.”
• Recommendations: Remained stable at 58% positive. The app still comes highly recommended as the “greatest” thing since the last greatest thing.
• Ease of use: Decreased from 70% positive to 62% positive. This is a noticeable decline but still stunningly high given that 30% positive is a score most brands would hope to achieve.
• Fashionable: Decreased from 79% positive to 74% positive. A small decline but not nearly enough to take away from the app being “beautiful,” “sleek” and “very cool.”
• eReader: Decreased from 68% positive to 64% positive. Today, we also saw 2% of the opinions fall into the negative zone, but overall, people like the app as an ereader.
• Facebook: A small decrease from 68% positive to 65% positive. And, today brought 1% of scores into the negative zone, again likely because of the connection issues. People like how the works with facebook.
• Twitter: Another small decrease from 65% positive to 61% positive, plus 1% of scores in the negatives also because of the connection issues. People still like how the app works with twitter.

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For the most part, scores decreased by several points. However, since the average positive score for most brands is around 30%, the fact that Flipboard is still registering scores in the mid to high 60s, even after a decline from day 1 is a stunning achievement. With negative opinions reflecting only 1% or 2% of overall opinions, the Flipboard seems to have continued its winning streak directly into day 2.

Apparently, even the crashes and failed connections are unable to counter the boxes of chocolates and bouquets of roses that are being handed to this pretty little app.
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Links you might be interested in:
Flipboard on EvoPlay
Flipboard – The greatest thing since, well, the iPad came out
Conversition on Facebook

Photo credit: hotblack from morguefile.com