Friday, March 11th, 2011
Your local pharmacy is chock full of pain relief medications and every box says it’s best for something different. This case study illustrates how real people think about five brands, including Tylenol, Advil, Aleve, Aspirin, and Excedrin. We explore the psychographics associated with each brand as well as what types of pain lead people to use specific brands.
Listen to what hundreds of thousands of people have to say in the online space.
- Snickers Bars and Breakfast: A social media case study
- Battle of the Burgers: Big Mac vs Whopper
- Justin Bieber vs. Katy Perry vs. Metallica: A social media research case study
- The #Klout of @Klout
- Is Groupon Still on a Time-out? Social Media Research Reveals All #MRX
Category conversition | Tags: Tags: #ngmr, advil, aleve, annie pettit, aspirin, case study, content analysis, conversition, excedrin, focus groups, lovestats, market research, marketresearch, mrx, newmr, pain relief, sentiment analysis, smr, social media analytics, social media marketing, social media monitoring, social media plan, social media research, social media strategy, surveys, tessie ting, tessietweets, text analysis, tylenol,