Battle of the Brands: Blackberry vs iPhone

Friday, August 20th, 2010

You have to admit it. You’re either in the iPhone camp or the Blackberry camp. There is no middle. Which means we’ve got a perfect pairing for…. Battle of the Brands!

Using only the thousands of social media opinions generated by their fans as their weapons, we have analyzed, samplized, sentimentalyzed, and contentalyzed the Blackberry and the iPhone. Whomever wins the most matches will be declared the victor. Let us begin.
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Advertising: Apple definitely wins this battle. 40% of opinions approve of Apple advertisements compared to just 20% of opinions showing approval of Blackberry advertisements. That’s why everyone is trying to copy Apple with their funky cool tunes on TV.

Crowding: You can’t buy either device unless you venture into the store. Unfortunately, even though the stores are set up with the consumer in mind, Apples loses this battle with only 11% approval compared to the Blackberry’s 16% approval. Those Apple stores are tons of fun but they are really crowded!

Batteries: Apple wins this battle with 33% positive opinions compared to Blackberry’s 26% positive opinions. What good is a pretty phone if it keeps running out of battery power.

Keyboard: You simply can’t type an email or text a message any faster than with a Blackberry keyboard. That’s why Blackberry takes this one with 42% approval compared to Apple’s 33% approval. But, 33% is pretty great for second place.
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Applications: This one seems to be a no-brainer. Apple gets a 45% approval rating while Blackberry gets a 35% approval rating. There’s an app for that except when it comes to cooking dinner and putting it on my plate.

Websurfing: Another no brainer! Apple wins with 31% approval, while the Blackberry falters with the just 17% approval.

Packaging: Mr Steve iPhone is well known for thinking outside of the box when it comes to creating the box and this one was no different. Chatter about iPhone packaging was 39% positive compared to 31% positive for the Blackberry. As you can see in the video, people just love sharing the unboxing moment with everyone, even you.

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A quick look at the battles shows a clear winner. Apple won hands down when it came to advertising, batteries, applications, websurfing, and packaging.  On the other hand, the Blackberry won with its keyboard and uncrowded stores. I don’t know about you, but the iPhone magnet just got a little stronger for me.

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Next Battle of the Brands? Completely up to you. Leave your requests in the comment box!

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Related links
Battle of the Brands: Angelina Jolie vs Bacon
Battle of the Brands: Homer Simpson vs Dunkin Donuts
iPhone and Blackberry on Evoplay

Battle of the Brands: Homer Simpson vs Dunkin Donuts

Wednesday, August 4th, 2010

Today’s Battle of the Brands is inspired by @SurveyGizmo

Using only the thousands of social media opinions generated by their fans as their weapons, we have analyzed, samplized, sentimentalyzed, and contentalyzed Homer Simpson and Dunkin Donuts. Whomever wins the most matches will be declared the victor. Let us begin.

Cool factor:
Even though Dunkin Donuts scores 27% positive, Homer proves that wearing the same clothes every day of your life is even more cool. Homer beats Dunkin by a mile with a score of 45% positive.

Favorite:
Favorite cartoon or favorite donut, you simply must choose one. And a 52% positive score for Dunkin Donuts (watch out Tim Horton’s and Krispy Kreme!) means it beats Homer’s 38% positive.

Funny:
Wow. Donuts are funnier than Homer! Dunkin Donuts scores 33% positive while Homer only generates a 26% positive score. Looks like Dunkin needs to keep up their great sense of advertising humor and Homer needs another Spiderpig!

Intelligence:
Though a donut has no brain, the people have spoken and decided that Dunkin Donuts has more business smarts than does Homer. The donut shop scores 22% positive while a cartoon character with a cartoon brain only scores 16% positive.

Reputation:
While Dunkin is a shining example of a retailer with a great reputation, Homer is a shining example of  why reputations don’t always matter. Dunkin Donuts scores a fabulous 55% positive score while Homer scores stunning 61% positive score.

Overall emotions:
Mmmm donuts, I guess we have our winner! Dunkin Donuts scores 30% positive while Homer scores 25% positive. I could sure go for a Boston Creme donut right now!

Though Homer Simpson is usually the one eating the donuts, this time, good ol’ Dunkin showed Homer who’s boss!

Next Battle of the Brands? Completely up to you. Leave your requests in the comment box!

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Related links
Battle of the Brands: Angelina Jolie vs Bacon
Homer Simpson and Dunkin Donuts on Evoplay

EvoPlay aims to sell brands on the utility of social media research

Monday, July 26th, 2010

From Research Live
By Brian Tarran
July 26, 2010

Excerpt:

“Social media may be a big hit with consumers, but brands are not entirely sold yet on the potential of social media research – a state of affairs Conversition is hoping to change with a new data visualisation app.

The social media research agency today launched EvoPlay to encourage brand owners to explore the type of data available to them via the web.

Co-founder Tessie Ting said “there is still a lot of reluctance” to the idea of using data from blogs, forums and social networks – what the company refers to as “social media data” – in place of the more traditional market research data sets.”

Click here for the rest of the story

Conversition Strategies launches EvoPlay, a consumer friendly social media exploration tool

Friday, July 23rd, 2010

For Immediate Release

New York, NY, July 23, 2010 – Conversition Strategies, the developer of social media research product evolisten™ and www.tweetfeel.com, has launched EvoPlay, a social media exploration tool for consumers.

Unlike evolisten™ which has been specifically designed for researchers, and tweetfeel which has been designed for  instant twitter analysis, EvoPlay is a free tool that consumers and brands alike can use to visualize sentiment across the entire internet space. Based on the most topical brands, the tool presents sentiment and conversation topics and provides a taste of social media research in a fun way. Sentiment can be displayed over limited time period allowing consumers to see brands rise and fall as marketing campaigns succeed and fail.

“The scientific principles of social media research can be intimidating, but this tool helps people see it in a more basic form by creating an engaging experience,” states Tessie Ting, co-founder of Conversition.  Jean Davis says, “This new tool will allow people to get inside the data and really experience what social media research is all about. Not just Twitter, not just Facebook, but the entire internet space.”

About Conversition Strategies:

Conversition Strategies is a boutique online market research firm based in the US (Conversition Strategies Limited) and Canada (Conversition Strategies Incorporated).  Conversition listens to consumers by applying scientific principles to the collection and analysis of social media data. Its strength lies in combining the expertise of globally respected market researchers with social media mavens.

For more information, please contact:

Jean Davis
Conversition | By researchers, For researchers