Peanut Labs and Conversition Strategies recently teamed up to contribute a presentation at the ARF Audience Measurement conference in New York. Enjoy the presentation here, along with a clip of Stacey from Peanut Labs, and a review from Mike, an intern at the ARF.
If you couldn’t make it to MRA Boston, you missed out on a great conference! We received so many great reviews from the audience that we are very pleased to share our presentation with you here. Please feel free to leave comments or ask questions. We would love to hear from you!
One of the highlights of the MRA conference in Boston was the keynote by Adenia Cooper, of McDonalds, who shared her insights on understanding ethnic diversity. Her point was that you can’t just ‘apply diversity.’ You need to truly understand it. And, once you really understand it, and market to it, the marketing speaks volumes to everyone, not just the group of people you were initially targeting.
Adenia knows how to keep an audience engaged! One of her tricks was having an audience member sing the Big Mac song which was a great way to show the audience just how successful that campaign was.
Whether you missed out on the MRA conference, or couldn’t wake up in time to catch the 9am session, you can watch it now. Enjoy!
And, you can see more pictures of the conference on our facebook page.
After a whirlwind three days of attending sessions, meeting new and longtime friends, as well as presenting a session on the pros, cons and watch-outs of social media research, MRA’s annual conference, held this year in Boston, is now over. The MRA did an amazing job choosing the location, the munchies, the activities, and most of all, hand-picking a great selection of speakers.
Our session was a big success, and at the request of many attendees, we will be making the presentation available online soon. Stay tuned!
In the meantime, enjoy a few photos of some MRA attendees and presenters showing off their new Conversition tshirts!
Conversition will be presenting a session on Social Media Research this Friday, April 23rd, in St. Louis, Missouri at the ASTM Committee meeting on Sensory Evaluation. Come join us for a day of great speakers at a great price. Speakers include Derek Sawchuck from Itracks, Frank Hayden from Toluna and Greenfield, Greg Stucky of ResearchNow, and of course, Conversition’s very own Annie Pettit!
The day’s events are billed as a hands-on and interactive one-day workshop designed for all sensory, consumer, and market research practitioners, whether you are currently using technology in your research or not. The morning session will be spent on building a foundation for understanding how technology is best utilized in our research, from building respondent and product databases to respondent selection to data collection and management. The afternoon session will demonstrate and introduce you to techniques and ideas for using technology in your research, both qualitative and quantitative, that you may not have seen or thought of before. You are encouraged to join your peers in exploring the possibilities to transform our work and our organizations through effective use of technology.
