Top Market Research Resources

Wednesday, December 29th, 2010

Your best bet for market research news is to start with the organization(s) in your country. They will have the most up-to-date legal and ethical opinions on issues that are unique to your region. But once you have that covered, you can learn a lot about your industry by keeping in touch with the various organizations around the world. Most of them welcome memberships from the global community particularly as our research focuses on the global community. Here are just a few of the English organizations that may be of interest to you.

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CASRO – Council of American Survey Research Organizations
ESOMAR – European Society for Opinion and Marketing Research
MRA – Marketing Research Association (US)
IMRO – Interactive Marketing Research Association (US, part of MRA)
MRIA – Marketing Research and Intelligence Association (Canada)
AMSRS – Australian Market and Social Research Society
MRS – Marketing Research Society

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There are also many other independent websites to help you stay on top of the MR scene. You can’t possibly participate in all of them as there are far too many and they are spread across Facebook, LinkedIn, and private sites, but not to worry as you’ll find a lot of duplication among them. You’ll probably catch most things with just these few sites. Say good-bye to free time!
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All Top Market Research – Blog listings for any topic, including MR
MrWeb – Great site for MR news updates, plus frequent email updates if you wish
Market Research World – MR news updates, plus email updates
Research Live – Great site for MR news updates, plus frequent email updates if you wish

Conversition Represents SMR Practitioners on CASRO Social Media Research Task Force

Thursday, September 2nd, 2010

CASRO today announced the formation of a social media research task force to address the many ethical and methodological issues developing in the wake of social media research’s emergence. Conversition Strategies is pleased to to represent the voice of SMR practitioners on this task force with participation by Annie Pettit (@LoveStats on Twitter).

Current  members of the task force include:
Jeff Resnick, Global Managing Director, Opinion Research Corporation, Chair of Committee
Duane Berlin, Lev & Berlin, P.C. and CASRO General Counsel
Jeffrey Henning, founder and VP of Strategy at Vovici Corporation
Susan McDonald, CEO of National Analysts Worldwide and 2011 CASRO Board Chair
Annie Pettit, Chief Research Officer of Conversition Strategies
Peter Milla, Technology Consultant for CASRO

CASRO welcomes contributions from all industry representatives. A “Town Hall Meeting” will be held on Wednesday, October 13, 2010 at CASRO’s 35^th Annual Conference in North San Diego. Comments may be sent to smr@casro.org. Other venues for discussion will be announced.

Announcement in Daily Research News
Announcement in Research Live