Monday, March 21st, 2011
Every country has their own brands and services. The thing about the internet though, is that we can read about services that are available in other countries. No matter whether the options are available to us, we can see who is being offered better, or worse, products than we are and demand those things where we live. This case study, in the telephone/television/internet space, illustrates consumer opinions towards several services, some of which are available only in Canada, only in the US, or in both countries. Let’s compare AT&T, Rogers, Comcast, T-mobile, and Virgin.
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Category conversition | Tags: Tags: #ngmr, annie pettit, att, case study, comcast, content analysis, conversition, focus groups, lovestats, market research, marketresearch, mrx, newmr, rogers, sentiment analysis, smr, social media analytics, social media marketing, social media monitoring, social media plan, social media research, social media strategy, surveys, t-mobile, tessie ting, tessietweets, text analysis, verizon,
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Friday, March 11th, 2011
Your local pharmacy is chock full of pain relief medications and every box says it’s best for something different. This case study illustrates how real people think about five brands, including Tylenol, Advil, Aleve, Aspirin, and Excedrin. We explore the psychographics associated with each brand as well as what types of pain lead people to use specific brands.
Listen to what hundreds of thousands of people have to say in the online space.
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Category conversition | Tags: Tags: #ngmr, advil, aleve, annie pettit, aspirin, case study, content analysis, conversition, excedrin, focus groups, lovestats, market research, marketresearch, mrx, newmr, pain relief, sentiment analysis, smr, social media analytics, social media marketing, social media monitoring, social media plan, social media research, social media strategy, surveys, tessie ting, tessietweets, text analysis, tylenol,
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Friday, February 11th, 2011
With Justin Bieber’s movie opening to the masses today, you might be under the impression that he is a big winner all around. Are you sure?
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Check out this short case study showing weekly tracking results for Bieber, Katy Perry, and Metallica. There’s something in here for teen idol fans, pop fans, and rock fans alike.
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Enjoy!
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Category conversition | Tags: Tags: #neversaynever, annie pettit, belieber, biebs, case study, content analysis, conversition, focus groups, justin beiber, justin bieber, katy perry, lovestats, market research, marketresearch, metalica, metallica, mrx, never say never, newmr, sentiment analysis, smr, social media analytics, social media marketing, social media monitoring, social media plan, social media research, social media strategy, surveys, tessie ting, tessietweets, text analysis,
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