Thursday, August 9th, 2012
Have no fear!
If you were unable to attend our social media listening research webinar on smoothies at Burger King yesterday, you can listen to the audio recording here. Just register as a user and it will take you right in.
Or, you can view the slides here.
Enjoy!
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Category conversition | Tags: Tags: burger king, burgers, smoothies, webinar,
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Thursday, August 2nd, 2012
Can cheese burgers and fruit smoothies co-exist?
Using social media research to understand the impact of quick service restaurant menu decisions
Recently, fast food giant Burger King made a number of changes to its menu, including adding real fruit smoothies. How did consumers react to this new addition to the familiar BK menu? In this 30-minute session, we’ll take a closer look a reactions to the new smoothies, specifically on social media platforms like Twitter and Facebook where consumers are increasingly sharing their opinions. Be sure to try a smoothie for yourself before the session so you can listen in as an informed consumer and researcher.
This webinar will give you a better understanding of:
- How a mixed mode approach to social media can yield insights quickly and cost effectively
- How social media-driven insights can become a valued staple of your custom insight capability
- How social media data can be used to drive engagements with your clients
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DAY Wednesday August 8, 2012
TIME 10am PT, 12pm CT, 1pm ET
LENGTH 30 minutes
SPEAKER Annie Pettit
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Category media | Tags: Tags: burger king, webinar,
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Tuesday, February 15th, 2011
Sure, you can measure overall online sentiment towards a brand but that’s not particularly useful. You need to measure very specific aspects of your brand such as the fizziness of the soda pop, the dust on the shelves, or the pickle in your burger. This case study demonstrates the level of detailed analysis that can be achieved by combining content analysis and social media research.
Even if you’ve never tried the competition, you have a favorite hamburger. Check out our newest case study pitting the McDonald’s Big Mac against the Burger King Whopper. Tomatos, sauce, and onions, oh my! Who will win and do you agree?
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Category conversition | Tags: Tags: annie pettit, burger king, burgerking, content analysis, conversition, focus groups, lovestats, market research, marketresearch, mcd, mcdonalds, mickey d, mrx, newmr, sentiment analysis, smr, social media analytics, social media marketing, social media monitoring, social media plan, social media research, social media strategy, surveys, tessie ting, tessietweets, text analysis, whopper,
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