Tuesday, March 1st, 2011
The breakfast wars have begun! It doesn’t matter if breakfast was never on the menu. It is now. This social media research case study illustrates how three restaurants have taken on the breakfast category in three different ways: successful, questionable, and unnoticeable. Guess which word reflects Tim Hortons, McDonalds, and Subway!
Battle of the Burgers: Big Mac vs Whopper
Justin Bieber vs. Katy Perry vs. Metallica: A social media research case study
Fail #1 Google, Fail #2 Superbowl Tibet, and Groupon Hangs in the Wings
Word of Mouth 2.0: Old Spice, Double Rainbows, and the Starbucks Logo
Category conversition | Tags: Tags: #ngmr, annie pettit, breakfast, content analysis, conversition, focus groups, lovestats, market research, marketresearch, mcdonalds, mcmuffin, mrx, newmr, sentiment analysis, smr, snickers, social media analytics, social media marketing, social media monitoring, social media plan, social media research, social media strategy, subway, surveys, tessie ting, tessietweets, text analysis, tim horton,