If you couldn’t make it to MRA Boston, you missed out on a great conference! We received so many great reviews from the audience that we are very pleased to share our presentation with you here. Please feel free to leave comments or ask questions. We would love to hear from you!
One of the highlights of the MRA conference in Boston was the keynote by Adenia Cooper, of McDonalds, who shared her insights on understanding ethnic diversity. Her point was that you can’t just ‘apply diversity.’ You need to truly understand it. And, once you really understand it, and market to it, the marketing speaks volumes to everyone, not just the group of people you were initially targeting.
Adenia knows how to keep an audience engaged! One of her tricks was having an audience member sing the Big Mac song which was a great way to show the audience just how successful that campaign was.
Whether you missed out on the MRA conference, or couldn’t wake up in time to catch the 9am session, you can watch it now. Enjoy!
And, you can see more pictures of the conference on our facebook page.
After a whirlwind three days of attending sessions, meeting new and longtime friends, as well as presenting a session on the pros, cons and watch-outs of social media research, MRA’s annual conference, held this year in Boston, is now over. The MRA did an amazing job choosing the location, the munchies, the activities, and most of all, hand-picking a great selection of speakers.
Our session was a big success, and at the request of many attendees, we will be making the presentation available online soon. Stay tuned!
In the meantime, enjoy a few photos of some MRA attendees and presenters showing off their new Conversition tshirts!
Research In The Cloud
From Buzz to Biz – Social Media Research for Results
Wednesday, June 9
2:00 – 3:15 p.m. Educational Sessions
PRC: 1.25 Contact Hours in Research
This session will discuss a new methodology for marketing research. Though the Internet has made data collection via online surveys and focus groups a practical marketing research tool for over a decade, it is only in recent months that this data source has become viable. Using real data, the presenter will demonstrate how gathering and analyzing existing data from the Internet, such as is available through Facebook, Twitter, or Blogger, can reach beyond simple ‘buzz’ features to become actionable marketing research data. Pros and cons of the method will be demonstrated including research fundamentals and data quality.
