Battle of the Brands: Blackberry vs iPhone

Friday, August 20th, 2010

You have to admit it. You’re either in the iPhone camp or the Blackberry camp. There is no middle. Which means we’ve got a perfect pairing for…. Battle of the Brands!

Using only the thousands of social media opinions generated by their fans as their weapons, we have analyzed, samplized, sentimentalyzed, and contentalyzed the Blackberry and the iPhone. Whomever wins the most matches will be declared the victor. Let us begin.
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Advertising: Apple definitely wins this battle. 40% of opinions approve of Apple advertisements compared to just 20% of opinions showing approval of Blackberry advertisements. That’s why everyone is trying to copy Apple with their funky cool tunes on TV.

Crowding: You can’t buy either device unless you venture into the store. Unfortunately, even though the stores are set up with the consumer in mind, Apples loses this battle with only 11% approval compared to the Blackberry’s 16% approval. Those Apple stores are tons of fun but they are really crowded!

Batteries: Apple wins this battle with 33% positive opinions compared to Blackberry’s 26% positive opinions. What good is a pretty phone if it keeps running out of battery power.

Keyboard: You simply can’t type an email or text a message any faster than with a Blackberry keyboard. That’s why Blackberry takes this one with 42% approval compared to Apple’s 33% approval. But, 33% is pretty great for second place.
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Applications: This one seems to be a no-brainer. Apple gets a 45% approval rating while Blackberry gets a 35% approval rating. There’s an app for that except when it comes to cooking dinner and putting it on my plate.

Websurfing: Another no brainer! Apple wins with 31% approval, while the Blackberry falters with the just 17% approval.

Packaging: Mr Steve iPhone is well known for thinking outside of the box when it comes to creating the box and this one was no different. Chatter about iPhone packaging was 39% positive compared to 31% positive for the Blackberry. As you can see in the video, people just love sharing the unboxing moment with everyone, even you.

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A quick look at the battles shows a clear winner. Apple won hands down when it came to advertising, batteries, applications, websurfing, and packaging.  On the other hand, the Blackberry won with its keyboard and uncrowded stores. I don’t know about you, but the iPhone magnet just got a little stronger for me.

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Next Battle of the Brands? Completely up to you. Leave your requests in the comment box!

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Related links
Battle of the Brands: Angelina Jolie vs Bacon
Battle of the Brands: Homer Simpson vs Dunkin Donuts
iPhone and Blackberry on Evoplay