You know the drill. January 1st comes around, and you realize you ate way too much over the holiday season having trudged from turkey dinner at Aunt Anne’s to turkey dinner at Aunt Rollande’s to turkey dinner at Aunt Yvette’s. The food was to die for and now you really know what that phrase means.
It’s time to choose a weight management program that works and that people trust. We gathered thousands of opinions from all across the web – from blogs to microblogs and from forums to discussion groups. We then determined how positive or negative people felt towards two popular systems on a number of important criteria. Here are your results.
. Overall Satisfaction: Overall, satisfaction with the WeightWatchers program was 37% positive, 4% negative, and 59% neutral. And, satisfaction with the Jenny Craig program was 39% positive, 7% negative, and about 54% neutral. It’s a tight race so we’ll have to call this one a tie.
Recommendations: Recommendations for WeightWatchers were 33% positive, 3% negative, and 64% neutral. On the other hand, recommendations for Jenny Craig were 43% positive, 12% negative, and 45% neutral. Though Jenny Craig had 10% more positive comments, the program also had 9% more negative comments. It comes down again to where do you want to hedge your bet.
Taste: Conversations about the taste of WeightWatchers food were 44% positive, 2% negative, and 54% neutral. With Jenny, comments about the taste of food were 24% positive and 7% negative. Perhaps people are happier with the food they cook for themselves as consumers have proclaimed a winner in WeightWatchers for this category!
Ease: Comments about the ease of the WeightWatchers program were 27% positive, 3% negative, and 70% neutral. Following the Jenny Craig program isn’t difficult either as none of the opinions were negative. But, only 23% were positive which means once again, most opinions fell in the neutral zone. I’d have to say WeightWatchers won this battle.
Cost: Conversations about the price of the WeightWatchers program were 53% positive, 2% negative, and 45% neutral. On the other hand, conversations about the price of Jenny Craig are 30% rating. Another 3% were negative and 67% were neutral. We have a big winner in WeightWatchers here too!
Spokesperson: WeightWatchers is currently being fronted by Jennifer Hudson as their spokesperson, a move which has generated comments that were 37% positive, 2% negative, and 61% neutral. Jenny Craig, on the other hand, uses a number of different spokespeople who collectively generate opinions which were 17% positive, 1% negative, and 82% neutral. Which means that on this final category, WeightWatchers is the clear winner.
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Across these six categories, we have two ties related to overall satisfaction and recommendations. There is one arguable win for WeightWatchers in the ease of use category. And, there are three clear wins for WeightWatchers in the Taste, Cost, and Spokesperson categories. As you make your final decision of which program is right for you, you’ll have to consider which of these categories are most important. Whichever option you choose, we applaud your decision to improve your health and wish you much luck in meeting your goals!
If you’ve been living under a rock for the last year, you missed both of these hugely popular brand campaigns. Old Spice was fighting perceptions that it’s a brand your great-great-great-grandfather uses and Axe is trying be the number 1 brand with the most highly desired young male audience. If you haven’t watched these ads yet, you really should now.
[Slight caution - the Axe video may offend sensitive viewers. And now you REALLY want to watch it!]
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Now that you are fully prepared, isn’t it time for…. Battle of the Brands! This is just for you, Avi. Ask and you shall receive!
Using only the thousands of social media opinions generated by their fans as their weapons, we have analyzed, samplized, sentimentalyzed, and contentalyzed opinions about Old Spice and Axe from just the last few weeks. Whomever wins the most matches will be declared the victor. Let us begin.
. Purchasing: You know you’re going to buy one of these products, but which one? We’ve got a virtual tie here with Old Spice generating 47% positive opinions towards purchasing behaviour and Axe generating a 49% positive opinion towards purchasing. No dice on this battle. Let’s try again.
New and different: Of course you want something new and different. Which brand brings that image to mind the best?Old spice pulls ahead on this measure with 48% positive compared to Axe’s 39% positive. That’s a good ten percent lead.
Pricing: Of course, being new and different isn’t going to do it all. We need some good pricing as well. In this battle, Old Spice takes the lead again. They’ve got 52% positive compared to Axe’s 37% positive. Yikes! a 15% lead!
Ads: Uh oh, Axe had better watch out! They’re doing well with 32% positive, but the manly man that is Mustaffa is just pushing Old Spice further and further ahead with 46% positive.
Scent: OK, Axe, now you just aren’t even trying. The product is all about scent but with 24% of opinions falling into the positive zone, you’re really lagging behind Old Spice which is 39% positive.
Funny: Why am I beating a dead horse? Axe is just not keeping pace. 30% positive means the campaigns are generally funny but not nearly as funny as Old Spice which is 46% positive. This is another huge 16% lead!
Mysterious: Someone… please… stop…. me… now. Axe managed a 14% positive score while Old Spice just slammed the ball into the basket/net/goal/insert sports reference of choice with a 56% positive score.
I think I don’t even want to summarize these results.
You have to admit it. You’re either in the iPhone camp or the Blackberry camp. There is no middle. Which means we’ve got a perfect pairing for…. Battle of the Brands!
Using only the thousands of social media opinions generated by their fans as their weapons, we have analyzed, samplized, sentimentalyzed, and contentalyzed the Blackberry and the iPhone. Whomever wins the most matches will be declared the victor. Let us begin.
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Advertising: Apple definitely wins this battle. 40% of opinions approve of Apple advertisements compared to just 20% of opinions showing approval of Blackberry advertisements. That’s why everyone is trying to copy Apple with their funky cool tunes on TV.
Crowding: You can’t buy either device unless you venture into the store. Unfortunately, even though the stores are set up with the consumer in mind, Apples loses this battle with only 11% approval compared to the Blackberry’s 16% approval. Those Apple stores are tons of fun but they are really crowded!
Batteries: Apple wins this battle with 33% positive opinions compared to Blackberry’s 26% positive opinions. What good is a pretty phone if it keeps running out of battery power.
Keyboard: You simply can’t type an email or text a message any faster than with a Blackberry keyboard. That’s why Blackberry takes this one with 42% approval compared to Apple’s 33% approval. But, 33% is pretty great for second place.
. Applications: This one seems to be a no-brainer. Apple gets a 45% approval rating while Blackberry gets a 35% approval rating. There’s an app for that except when it comes to cooking dinner and putting it on my plate.
Websurfing: Another no brainer! Apple wins with 31% approval, while the Blackberry falters with the just 17% approval.
Packaging: Mr Steve iPhone is well known for thinking outside of the box when it comes to creating the box and this one was no different. Chatter about iPhone packaging was 39% positive compared to 31% positive for the Blackberry. As you can see in the video, people just love sharing the unboxing moment with everyone, even you.
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A quick look at the battles shows a clear winner. Apple won hands down when it came to advertising, batteries, applications, websurfing, and packaging. On the other hand, the Blackberry won with its keyboard and uncrowded stores. I don’t know about you, but the iPhone magnet just got a little stronger for me.
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Next Battle of the Brands? Completely up to you. Leave your requests in the comment box!
Today’s Battle of the Brands is inspired by @SurveyGizmo
Using only the thousands of social media opinions generated by their fans as their weapons, we have analyzed, samplized, sentimentalyzed, and contentalyzed Homer Simpson and Dunkin Donuts. Whomever wins the most matches will be declared the victor. Let us begin.
Cool factor:
Even though Dunkin Donuts scores 27% positive, Homer proves that wearing the same clothes every day of your life is even more cool. Homer beats Dunkin by a mile with a score of 45% positive.
Favorite:
Favorite cartoon or favorite donut, you simply must choose one. And a 52% positive score for Dunkin Donuts (watch out Tim Horton’s and Krispy Kreme!) means it beats Homer’s 38% positive.
Funny:
Wow. Donuts are funnier than Homer! Dunkin Donuts scores 33% positive while Homer only generates a 26% positive score. Looks like Dunkin needs to keep up their great sense of advertising humor and Homer needs another Spiderpig!
Intelligence:
Though a donut has no brain, the people have spoken and decided that Dunkin Donutshas more business smarts than does Homer. The donut shop scores 22% positive while a cartoon character with a cartoon brain only scores 16% positive.
Reputation:
While Dunkin is a shining example of a retailer with a great reputation, Homer is a shining example of why reputations don’t always matter. Dunkin Donuts scores a fabulous 55% positive score while Homer scores stunning 61% positive score.
Overall emotions:
Mmmm donuts, I guess we have our winner! Dunkin Donuts scores 30% positive while Homer scores 25% positive. I could sure go for a Boston Creme donut right now!
Though Homer Simpson is usually the one eating the donuts, this time, good ol’ Dunkin showed Homer who’s boss!
Next Battle of the Brands? Completely up to you. Leave your requests in the comment box!
Angelina Jolie and Bacon. Both loved by many for many reasons, and disliked by few for few reasons. Which has more guts? Which has more glory? Which is the stronger contender? The only way to tell is with…
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Battle of the Brands!!
Using only the thousands of social media opinions generated by their fans as their weapons, we have analyzed, samplized, sentimentalyzed, and contentalyzed them. The person to win the most of 7 matches will be declared the victor. Let us begin.
. The Cool Factor: Who wins the battle of hip, cool, and fashionable? Angelina: 39% of conversations talking about the cool factor say that Angelina has it. But, another 5% say she doesn’t.
Bacon: 19% of conversations put bacon on the cool list. Oh, sorry bacon!
. Advertising: Who has the best advertising campaigns?
Angelina: 30% of opinions are in favor of her advertising. Bacon: 50% of opinions are in favor of bacon advertising. Mmmm, drooling at the photo…
. Emotions:Who makes peoples knees sink with eternal, undying love? Angelina: 35% of emotions towards Angelina are positive Bacon: 31% of emotions towards bacon are positive. So close, it’s pretty much a tie right now!
. Anticipation: Who makes us wait desperately for more, MORE, MORE! Angelina: 39% of opinions are desperately wanting more. Bacon: 35% of opinions are wanting more. Again, it’s a tie, but bacon is trailing oh so slightly both times…
. Shape: Who is more shapely? Angelina: 39% of opinions like the shape of this fine, lookin’ lady.
Bacon: 16% of opinions like the shape of bacon. But really, who are these people who care about the shape of bacon?
. Breakfast: Who would you like to have for breakfast? Angelina: 67% of opinions towards having Angelina over for breakfast are positive. Wow, how can bacon beat this?
Bacon: 26% of opinions are in favor of a bacon breakfast.
. Yummy:Who’s the yummiest? Angelina: 67% positive is a huge score to beat and bacon really needs this one.
Bacon: 43% positive is a good score but it just won’t cut it in this war.
Well, with a score of 4 to 1, and 2 ties, … the winner is Angelina!
Sorry bacon, but you’ll just have to sizzle in the oven a little longer if you want to beat Angelina.
