Posts Tagged ‘audience measurement’

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Annie Pettit Discusses Social Media Research at the ARF Audience Measurement conference

Wednesday, July 7th, 2010

If you haven’t met Annie before, here’s your chance! At the recent ARF AM5 conference, Annie and Stacey Hall of Peanut Labs spoke about leveraging social media research in the arena of television audience measurement. In this video, filmed and presented by ScribeMedia.org, she discusses some of the unique aspects associated with Conversition’s social media research product, evolisten.

If you were unable to ask questions at the conference, now is your chance!

Leveraging social media in audience measurement: An ARF presentation

Tuesday, June 29th, 2010

Peanut Labs and Conversition Strategies recently teamed up to contribute a presentation at the ARF Audience Measurement conference in New York. Enjoy the presentation here, along with a clip of Stacey from Peanut Labs, and a review from Mike, an intern at the ARF.

Joel Rubinson, CRO of the ARF, gets controversial

Sunday, June 27th, 2010

What percentage of decisions are made prior to entering a store vs at the point of purchase? Does this change how you think about your work?

Video taken at the ARF Audience Measurement 5 conference in New York, June 2010.

And another thing! Featuring Bob Barocci, President of the ARF

Sunday, June 27th, 2010

Freshly back from the 2010 ARF Audience Measurement conference, we have some fun and serious videos for you. This first one features Bob Barocci giving shout-outs to deserving presenters and organizers including Simone Moyle and Artie Bulgrin. His claim of being shy was quickly shattered as he came back to the camera several times to add more comments. More videos to follow!

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