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	<title>Conversition Social Media Market Research &#187; application</title>
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		<title>Flipboard Day 2: Server crashes and failed connections bow to true love</title>
		<link>http://www.conversition.com/flipboard-day-2-server-crashes-and-failed-connections-bow-to-true-love/</link>
		<comments>http://www.conversition.com/flipboard-day-2-server-crashes-and-failed-connections-bow-to-true-love/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 13:49:23 +0000</pubDate>
		<dc:creator>Conversition Team</dc:creator>
				<category><![CDATA[conversition]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[content analysis]]></category>
		<category><![CDATA[day 2]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[flipboard]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[sentiment analysis]]></category>
		<category><![CDATA[server crash]]></category>
		<category><![CDATA[text analysis]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.conversition.com/?p=3993</guid>
		<description><![CDATA[We heard it all yesterday. The amazing, brilliant, stunning, and incredible Flipboard for the iPad had a few problems from server overloads to failed connections with twitter and facebook. Did that phase people at all? Let&#8217;s have a look at the most recent online conversations to see how consumer sentiment changed since yesterday. Overall sentiment: [...]]]></description>
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<div style="float: right; text-align: center; margin-left: 15px; margin-bottom: 15px;"><a rel="attachment wp-att-3997" href="http://www.conversition.com/flipboard-day-2-server-crashes-and-failed-connections-bow-to-true-love/flipboard-personality/"><img class="aligncenter size-full wp-image-3997" title="flipboard personality" src="http://www.conversition.com/wp-content/uploads/2010/07/flipboard-personality.jpg" alt="" width="400" /></a><span style="font-size: .8em; margin-top: 0;"><br />
</span></div>
<p>We heard it all yesterday. The amazing, brilliant, stunning, and incredible <a href="http://www.flipboard.com/">Flipboard</a> for the <a href="http://www.apple.com/ipad/">iPad</a> had a few problems from <a href="http://www.lanewsmonitor.com/news/Flipboard-Popularity-Crashes-iPad-Apps-Server-1279830206/">server overloads</a> to failed connections with twitter and facebook. Did that phase people at all? Let&#8217;s have a look at the most recent online conversations to see how consumer sentiment changed since yesterday.</p>
<ul>
<li><strong>Overall sentiment:</strong> A very slight decrease from 61% positive to <strong><span style="color: #339966;">58% positive</span></strong> with <strong><span style="color: #ff0000;">3% (as opposed to 0%) of opinions now in the negative</span></strong> zone. The problems with crashing and connection failures may have bothered a few people, but they just couldn&#8217;t damper overall spirits. The Flipboard is still “amazing,” “awesome,”  “brilliant,” and “incredible.”</li>
<li><strong>Recommendations</strong>: Remained stable at <strong><span style="color: #339966;">58% positive</span></strong>. The app still comes highly recommended as the  “greatest” thing since the last greatest thing.</li>
<li><strong>Ease of use</strong>: Decreased from 70% positive to <strong><span style="color: #339966;">62% positive</span></strong>. This is a noticeable decline but still stunningly high given that 30% positive is a score most brands would hope to achieve.</li>
<li><strong>Fashionable</strong>: Decreased from 79% positive to <strong><span style="color: #339966;">74% positive</span></strong>. A small decline but not nearly enough to take away from the app being “beautiful,” “sleek” and “very cool.”</li>
<li><strong>eReader</strong>: Decreased from 68% positive to <strong><span style="color: #339966;">64% positive</span></strong>. Today, we also saw <strong><span style="color: #ff0000;">2% of the opinions fall into the negative</span></strong> zone, but overall, people like the app as an ereader.</li>
<li><strong>Facebook</strong>: A small decrease from 68% positive to <strong><span style="color: #339966;">65% positive</span></strong>. And, today brought <strong><span style="color: #ff0000;">1% of scores into the negative</span></strong> zone, again likely because of the connection issues. People like how the works with facebook.</li>
<li><strong>Twitter</strong>: Another small decrease from 65% positive to <strong><span style="color: #339966;">61% positive</span></strong>, plus <strong><span style="color: #ff0000;">1% of scores in the negatives</span></strong> also because of the connection issues. People still like how the app works with twitter.</li>
</ul>
<p><span style="color: #dddddd;">.</span><br />
For the most part, scores decreased by several points. However, since the average positive score for most brands is around 30%, the fact that Flipboard is still registering scores in the mid to high 60s, even after a decline from day 1 is a stunning achievement. With negative opinions reflecting only 1% or 2% of overall opinions, the Flipboard seems to have continued its winning streak directly into day 2.</p>
<p>Apparently, even the crashes and failed connections are unable to counter the boxes of chocolates and bouquets of roses that are being handed to this pretty little app.<br />
<span style="color: #dddddd;">.</span></p>
<p><strong>Links you might be interested in:</strong><br />
<a href="http://www.conversition.com/evoplay/">Flipboard on EvoPlay</a><br />
<a href="http://www.conversition.com/flipboard-the-greatest-thing-since-well-the-ipad-came-out/">Flipboard – The greatest thing since, well, the iPad came out</a><br />
<a href="http://www.facebook.com/conversition">Conversition on Facebook</a></p>
<p><img src="http://mrg.bz/Fr1o6X" border="0" alt="" width="600" /><br />
Photo credit: <a href="http://mrg.bz/HDb0tr">hotblack</a> from <a href="http://www.morguefile.com/">morguefile.com</a></p>
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		<item>
		<title>TweetFeel: What&#8217;s the Twitter feeling?</title>
		<link>http://www.conversition.com/tweetfeel-whats-the-twitter-feeling/</link>
		<comments>http://www.conversition.com/tweetfeel-whats-the-twitter-feeling/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 17:27:20 +0000</pubDate>
		<dc:creator>Conversition Team</dc:creator>
				<category><![CDATA[Recent Blog Post (Footer)]]></category>
		<category><![CDATA[tweetfeel]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[conversition]]></category>
		<category><![CDATA[sentiment]]></category>
		<category><![CDATA[tweet feel]]></category>
		<category><![CDATA[tweetfeeldotcom]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.conversition.com/?p=424</guid>
		<description><![CDATA[We&#8217;ve been dying to share with you our great new app called tweetfeel. This new application scours Twitter for Tweets about brands of your choice and shows you how positively or negatively Twitter users feel about it. Whether it&#8217;s Dell or Poptarts or Madonna, we&#8217;ll show you a sample of recent tweets as well as [...]]]></description>
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<p>We&#8217;ve been dying to share with you our great new app called <a title="TweetFeel" href="http://www.tweetfeel.com" target="_blank"><strong><span style="color: #3366ff;">tweet</span><span style="color: #ffff00;">feel</span></strong></a>. This new application scours Twitter for Tweets about brands of your choice and shows you how positively or negatively Twitter users feel about it. Whether it&#8217;s Dell or Poptarts or Madonna, we&#8217;ll show you a sample of recent tweets as well as an overall rating for the brand. It&#8217;s a quick way to get a feel for what people are thinking!</p>
<p><a title="TweetFeel" href="http://www.tweetfeel.com" target="_blank"><strong><span style="color: #3366ff;">tweet</span><span style="color: #ffff00;">feel</span></strong></a> uses an algorithm that is more complicated than simply counting happy faces and sad faces. Because only a small sample of people use emoticons <img src='http://www.conversition.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  , apps doing it that way miss out on the majority of people who talk about brands using words. This means that <a title="TweetFeel" href="http://www.tweetfeel.com" target="_blank"><strong><span style="color: #3366ff;">tweet</span><span style="color: #ffff00;">feel</span></strong></a> produces results that are more accurate than other applications doing a similar thing</p>
<p>At the time of this post, Twitter tweets were 63% positive, Dell tweets were 53% negative, and Poptart tweets were 92% positive. Try out your favorite brands to see how they rank!</p>
<p>Follow <a href="http://twitter.com/tweetfeeldotcom"><strong><span style="color: #3366ff;">tweet</span><span style="color: #ffff00;">feel</span></strong>dotcom</a> on Twitter and we&#8217;ll share some results with you every day.</p>
<p><strong><span style="color: #ffff00;"><img class="aligncenter size-full wp-image-532" title="tweetfeel-twitter-icon" src="http://www.conversition.com/wp-content/uploads/2009/07/tweetfeel-twitter-icon.jpg" alt="tweetfeel-twitter-icon" width="300" height="300" /><br />
</span></strong></p>
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