Conversition Strategies launches EvoPlay, a consumer friendly social media exploration tool

Friday, July 23rd, 2010

For Immediate Release

New York, NY, July 23, 2010 – Conversition Strategies, the developer of social media research product evolisten™ and www.tweetfeel.com, has launched EvoPlay, a social media exploration tool for consumers.

Unlike evolisten™ which has been specifically designed for researchers, and tweetfeel which has been designed for  instant twitter analysis, EvoPlay is a free tool that consumers and brands alike can use to visualize sentiment across the entire internet space. Based on the most topical brands, the tool presents sentiment and conversation topics and provides a taste of social media research in a fun way. Sentiment can be displayed over limited time period allowing consumers to see brands rise and fall as marketing campaigns succeed and fail.

“The scientific principles of social media research can be intimidating, but this tool helps people see it in a more basic form by creating an engaging experience,” states Tessie Ting, co-founder of Conversition.  Jean Davis says, “This new tool will allow people to get inside the data and really experience what social media research is all about. Not just Twitter, not just Facebook, but the entire internet space.”

About Conversition Strategies:

Conversition Strategies is a boutique online market research firm based in the US (Conversition Strategies Limited) and Canada (Conversition Strategies Incorporated).  Conversition listens to consumers by applying scientific principles to the collection and analysis of social media data. Its strength lies in combining the expertise of globally respected market researchers with social media mavens.

For more information, please contact:

Jean Davis
Conversition | By researchers, For researchers

IMRO guidelines for research based on social media data

Tuesday, July 20th, 2010

A committee has been formed and brainstorming is underway!

With the realization that research using social media data is quickly gaining in popularity, the IMRO division within the MRA has put together a committee to help define and guide users and providers in this space. Over the next couple of months, a team of 17 or so researchers, including Annie Pettit (@LoveStats) of Conversition Strategies, and led by Jim Longo (@LongoMR) of iTracks, will be putting their heads together to build a short document that will be made publicly available.
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The committee will address a number of issues including what is social media research, how should users evaluate it, what are the essential components for consideration, as well as other key topics. The goal is not to provide rules that must be followed but rather to ensure users and providers are aware of all of the issues when considering and conducting social media research.
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Your opinions are important. Share your thoughts, questions and concerns with us by leaving comments here, emailing Annie (LinkIn) or by emailing Jim Longo.

Social Media Research: Conversition’s Presentation at MRA Boston

Wednesday, June 16th, 2010

If you couldn’t make it to MRA Boston, you missed out on a great conference! We received so many great reviews from the audience that we are very pleased to share our presentation with you here. Please feel free to leave comments or ask questions. We would love to hear from you!

Also, Jeffrey Henning of Vovoci blogged about the presentation here.

Social Media Research: Forget the Buzz, Focus on Biz

Tuesday, June 1st, 2010

On May 30, 2010, Annie Pettit (@LoveStats) presented the topic of social media research to a packed house at the MRIA conference in Toronto (#MRIA_AC). Enjoy the slides and leave a comment below. We’d love to hear your reactions. Even better, come see us in Boston next week at the MRA conference (#MRIA_AC). We’d love to chat in person!

Conversition presents…. Social Media Research

Monday, April 19th, 2010

Conversition will be presenting a session on Social Media Research this Friday, April 23rd, in St. Louis, Missouri at the ASTM Committee meeting on Sensory Evaluation. Come join us for a day of great speakers at a great price. Speakers include Derek Sawchuck from Itracks, Frank Hayden from Toluna and Greenfield, Greg Stucky of ResearchNow, and of course, Conversition’s very own Annie Pettit!

The day’s events are billed as a hands-on and interactive one-day workshop designed for all sensory, consumer, and market research practitioners, whether you are currently using technology in your research or not. The morning session will be spent on building a foundation for understanding how technology is best utilized in our research, from building respondent and product databases to respondent selection to data collection and management. The afternoon session will demonstrate and introduce you to techniques and ideas for using technology in your research, both qualitative and quantitative, that you may not have seen or thought of before. You are encouraged to join your peers in exploring the possibilities to transform our work and our organizations through effective use of technology.

View the full program here.

See you in St. Louis!

Conversition Strategies appoints Annie Pettit, PhD, as new Chief Research Officer

Monday, January 25th, 2010

New York, NY, January 25, 2010 – Conversition Strategies, the developer of social media research product evolisten™ and www.tweetfeel.com, has appointed Annie Pettit, PhD, as its new Chief Research Officer.

With over 15 years of market research experience, Pettit was previously the VP of Online Panel Analytics at Ipsos Interactive Services, as well as a private consultant in the area of research analytics. She holds a PhD in Experimental Psychology, was previously licensed as an Industrial/Organizational Psychologist, and has specialized in the area of online survey data quality. Pettit is also known under the LoveStats moniker as an avid market research blogger (www.anniepettit.com) and tweeter (@LoveStats).

“We are so pleased to have Annie join Conversition as our CRO,” states Tessie Ting, co-founder of Conversition. “As the architect behind the iPi4 multi-stage survey data quality process at Ipsos, she demonstrated a level of industry knowledge and research expertise that our clients will appreciate. Her skills will ensure that our research products continue to reflect the highest degree of rigor.”

About Conversition Strategies:

Conversition Strategies is a boutique online market research firm based in the US (Conversition Strategies Limited) and Canada (Conversition Strategies Incorporated).  Conversition listens to consumers by applying scientific principles to the collection and analysis of social media data. Its strength lies in combining the expertise of globally respected market researchers with social media mavens.

For more information please feel free to contact:

Jeremy Chaput
jeremy@conversition.com
647.998.3854